Thoughts on the digital world in blog format (since 2017)
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![[ Blog ] Content Marketing](https://digibond.at/wp-content/uploads/2019/06/Blog-Digibond-Content-Marketing-300x84.jpg)
Content Marketing
Content Marketing is a gentle and sustainable form of online sales Stories are told Stories that should be remembered inspire and make you think The company 8217 s own products are made available to users on their own media and channels
![[Blog] Location independence](https://digibond.at/wp-content/uploads/2019/06/Blog-Digibond-Ortsunabhaengigkeit-07-300x84.jpg)
Location independence
Apparently nowadays I can work 8220 wherever I want 8221 8211 specifically that means being independent of location So as a person in the digital sector I am particularly affected or at risk A good internet connection means 8220 life 8221
![[ Blog ] Word Camp 2019](https://digibond.at/wp-content/uploads/2019/05/Blog-Digibond-WordCamp2019-9-300x84.jpg)
WordCamp Vienna [2019]
The WordCamp Vienna 2019 took place at the end of April in the Old General Hospital A range of different topics was offered Main focus for project and content managers SEO components and a separate 8220 developer 8221 programmer day
![[Blog] The message](https://digibond.at/wp-content/uploads/2019/03/Blog-Digibond-Die-Botschaft-300x84.jpg)
The message
The message 8211 the meaning of the word does count Because every word has meaning This meaning is accompanied by a context This lets classical rock or pop music play in the background But are we talking to an old lady or a young woman A beautiful piano player or
![[Blog] Credibility](https://digibond.at/wp-content/uploads/2019/02/Blog-Digibond-Glaubwuerdigkeit-300x84.jpg)
Credibility
Credibility 8211 What is important for successful communication Credibility
![[Blog] Father, mother, child](https://digibond.at/wp-content/uploads/2019/02/Blog-Digibond-Vater-Mutter-Kind-300x84.jpg)
Father, mother, child
Father mother child 8211 target groups are usually difficult to pin down If you really want to think of a target group personas help These support the abstraction process and promote creativity with regard to marketing communication
![[Blog] content: meaning](https://digibond.at/wp-content/uploads/2019/01/Blog-Digibond-Content-Bedeutung-300x84.jpg)
Meaning: content
Meaning Content 8211 if you look at content on platforms newspapers magazines information platforms they all have one thing in common Each platform follows its own structure Own textures This depends on the needs of the target group who should be reached and addressed which in turn is in line
![[Blog ] Native Music](https://digibond.at/wp-content/uploads/2019/01/Blog-Digibond-Native-Music-300x84.jpg)
Native Music
Native Music 8211 Especially after Christmas it is clear QUIET No fuss 8211 that 8217 s what it 8217 s about New Year 8217 s Eve is just around the corner and it 8217 ll be loud again for a moment If you look at this from a native advertising
![[Blog] HTML hearts](https://digibond.at/wp-content/uploads/2018/12/Blog-Digibond-HTML-Herzchen-300x84.jpg)
HTML hearts
HTML hearts 8211 If you want to make hearts beat faster at this time of year HTML offers a few options Most of the time icons are used but there is code that represents hearts just like this
![[Blog] Snowflakes](https://digibond.at/wp-content/uploads/2018/11/Blog-Digibond-Schneeflocken-9-300x84.jpg)
Snowflakes
Snowflakes 8211 The seasons change This goes hand in hand with the habits of our users A website in a summer dress loses its appeal at sub zero temperatures as does the outdated article in terms of relevance
![[ Blog ] Content](https://digibond.at/wp-content/uploads/2018/10/Blog-Digibond-Content-300x84.jpg)
Content
Content 8211 Based on an older appearance the user can guess that movement has visited the company but clear communication is recommended Google has no idea Google knows
![[ Blog ] Gutenberg](https://digibond.at/wp-content/uploads/2018/10/Blog-Digibond-Gutenberg-300x84.jpg)
Gutenberg
Gutenberg 8211 There are constant improvements and innovations in web technologies Gutenberg is an exemplary WordPress product that together with coders worldwide is pushing the common WP programming into a real innovation
![[Blog] Connections](https://digibond.at/wp-content/uploads/2018/10/Blog-Digibond-Anknuepfungen-09-300x84.jpg)
Connections
The connection and linking of different providers for domains email and hosting services can lead to a loss of speed Running a shop is all the more delicate
![[Blog] Shop components](https://digibond.at/wp-content/uploads/2018/09/Blog-Digibond-Shopkomponenten-09-300x84.jpg)
Shop components
Shop components 8211 a shop works or it doesn 8217 t work This can be due to different conditions Whether template loading speed content structure or awareness Google always plays along
![[Blog] Print and Co](https://digibond.at/wp-content/uploads/2018/07/Blog-Digibond-Print-und-Co-300x84.jpg)
Print & Co
Print 038 Co 8211 The different options of print products is often overwhelming Newspapers flyers business cards posters banners roll ups adhesive films signs stationery etc The effect of print is much more difficult to measure compared to online Almost comparable to the measurement of brand impact brand image native
![[Blog] Scheme](https://digibond.at/wp-content/uploads/2018/06/Blog-Digibond-Schema-300x84.jpg)
Scheme
Schema 8211 In marketing and advertising schema congruent and incongruent aspects play an essential role The recognition of a brand depends on it No fishing for compliments possible
![[ Blog ] Mission](https://digibond.at/wp-content/uploads/2018/06/Blog-Digibond-Mission-2-300x84.jpg)
Mission
At the beginning there is the mission the concern and your own claim But in which network of considerations does this play a role Does it take a mission to be successful
![[ Blog ] Newsletter](https://digibond.at/wp-content/uploads/2018/06/Blog-Digibond-Newsletter-300x84.jpg)
Newsletter
Newsletters are of particular importance for companies They help to support company loyalty and product information at the same time
![[Blog] Cookie Notice](https://digibond.at/wp-content/uploads/2018/06/Blog-Digibond-Cookie-Hinweis-300x84.jpg)
Cookie notice
For the website user a cookie notice means information about the storage of data in the browser or use by third party providers The transparent formulation is shown under company specific data protection conditions
![[ Blog ] Kiosk](https://digibond.at/wp-content/uploads/2018/05/Blog-Digibond-Kiosk-300x84.jpg)
Kiosk
Kiosk orders of goods e g drinks food as you know from McDonalds since 2015 are technically unproblematic However there are different approaches based on the local conditions
![[ Blog ] Online Shop](https://digibond.at/wp-content/uploads/2018/05/Blog-Digibond-Online-Shop-300x84.jpg)
Online Shop
Providing an online shop for your customers is one of several options for marketing your own products The pdf view of selected products features per category promotional products seasonal products can work in parallel