Thoughts on the digital world in blog format (since 2017)

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Digibond, Blog, Künstliche Intelligenz
Brand (CI)

Quality pitch

As part of our work for the Burgenland Advertising and Market Communication specialist group, we discussed many avenues this year. The ADEBAR advertising price has been reorganized. The announcement on the way. The International Advertising Association, or IAA for short, is currently focusing on how important a transparent tender with

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Digibond, Blog, Schreiben
Conversion-Optimierung

Write wrote write

Winter is coming to the country. We seem to work longer and harder, the sunlight slipping from our hands. If you want to write good texts, it takes time – and as the saying goes – brains. But often the feeling we have when writing is on a par with

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Digibond, Blog, Stimmen
Brand (CI)

Voices

When you’re constantly on the move and have to deal with a lot of people, this results in very courteous behavior. Sometime. However, what it also opens up is a huge insight into the world of self-expression and the identity of the individual. As marketers, we often have to deal

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Digibond, Blog, Künstliche Intelligenz
Content-Marketing

Artificial intelligence

The subject of AI (artificial intelligence) is apparently on everyone’s lips. As a marketing agency, it is important to Digibond to have its finger on the pulse. The current options in terms of competition and resources for text-based AIs are intriguing. This is how I felt the last time I

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Digibond, Blog, Suche
Content-Marketing

search & co.

Terms such as search engine optimization, search engine advertising (advertising), conversions, KPIs (Key Performance Indicators) and much more. dominate our everyday life. Behind these (and others) the commissioning company is given the opportunity — with a system — to have more success with different perspectives, tactics and strategies. What it

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Digibond, Blog, Neuromarketing
Conversion-Optimierung

Neuromarketing

Neuromarketing helps us to make human behavior more predictable. For example, one has heard of the “eye tracker”. Image acquisition software makes it possible – if the test candidate is presented with a subject – to record where, how often and how long the eyes have stayed at a certain

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[ Blog ] Lesen
Brand (CI)

Reading

I have always loved stories. Any kind of story, told, written, shown. Preview, Now-Time, Review. Recently, George A. Akerlof and Robert J. Shiller, in their book Phishing for Phools: The Economics of Manipulation and Deception, tells me a little about learning from the past. To learn deductions for the reality

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Digibond, Blog, Wissensvermittlung
Digitalization

Knowledge Transfer

My experience in the field of knowledge transfer began at a technical college. The management had a need, the proposed topic seemed appropriate (relevant and important). It was, but my self-interest in the subject was dwindling. As a challenge I had set myself, I went to work. It was a

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[ Blog ] Relationships
Audit

Relationships

Relationships are always important to people. Although the impression is often given that these are behind the possibilities of technology, how much of human emotion can be measured and how much of it flows into the decision-making of business processes.

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Digibond, Blog, Targeting
Content-Marketing

Altered targeting

What does altered targeting mean and why is it so important? Targeting occupies us marketers at the beginning of our career. We work with schemes (e.g. Sinus Mileus, Austria), with personas (short descriptions of a target group person), we project our assumptions into the specifications of Facebook and more expensive media

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[ Blog ] Time out Celts
Brand (CI)

Time out: Celts

On hot weekends, many are looking for a little digital break with the Celts this weekend. The so-called Celtic village in Schwarzenbach, where archaeological excavations and finds guarantee a tangible experience, is part of the wonders in Schwarzenbach.

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[ Blog ] Media Planning
Conversion-Optimierung

Media planning

When you work in the advertising industry, you always stumble across the word media planning. But what does media planning really mean? When the customer says please put this online, they usually mean their own platform (website) as well as external platforms such as Facebook, Instagram, Pinterest, etc.

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[ Blog ] Advertising Awards
Brand (CI)

Advertising Awards

Advertising prices are part of the visibility of our advertising industry. Agencies and customers face an (online) jury made up of experts and industry colleagues. Whether the jury is composed of the same federal state or other Austrian federal states depends on the approach of the respective federal state. The

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[ Blog ] Values
Brand (CI)

Values

Values are used by different cultures, people (influencers) and companies. Used to provide guidance, to make a point of view, weighting of one kind or another public. But how do we as individuals, as users, deal with this knowledge? How do we find out about this?

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[ Blog ] Project Processes
Content-Marketing

Project Processes

When you start a project together, you often have no idea how much time or work will really go into it: you guess, you know, you see, or overlook (time) – all from experience. The customer is similar – you hope, you believe, you need, or lose (trust) – all

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[Blog] The turn of the year rocks
Audit

New year rocks

At the beginning of 2021, I was pleased because of the many changes in communication: Less travel times, more efficiency. This has held up more or less all year round, even though the importance of people, the social component in all digital matters, has become even more prominent.

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[ Blog ] Wissensmanagement
Audit

Knowledge management

The view of knowledge management is correspondingly diverse in different company forms. The extent to which knowledge is used by the knowledge culture, system and infrastructure (from the operational, strategic or normative level) is touched on a little. What is important to me is the awareness that knowledge management leads

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[Blog] Empathic communications
Content-Marketing

Empathic communications

Empathic communication is the unique selling point that others choose for Digibond. A small agency that dances on (too) many Kirtagen and focuses on digital marketing communication, has gained a foothold in the teaching area and still wants to be innovative – thanks for this perspective.

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[ Blog ] CO2-Website
Audit

CO2 friendly website

The topic of CO2-friendly website has been occupying IT service providers for some time. Retail chains (e.g. Zalando) and petrol station operators (e.g. BP) are fully committed to showing consumers their CO2 fingerprint with conversions in cents. The extent to which companies that sell or distribute CO2-harmful products (fuel) themselves

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[Blog] Peace and comfort
Digital marketing strategy

Peace & comfort

In the digital area, peace and comfort means understanding the user, the target group. Depending on the corporate strategy and goals, a website represents the “home base” itself; being the first contact point for information. The extent to which the information itself may be good, meaningful or correct ist not

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[ Blog ] Conservation-Tax
Brand (CI)

Conservation-Tax

I had stimulating conversations with many colleagues on the subject of cultural decay in cities and villages (vacancy) – the future solution is “preservation tax”. This is only possible from now on and the idea does not claim to be applicable as aid packages for existing empty centers as we

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