Successful EULEP certification: A milestone in AI knowledge for business users Digitalization is advancing inexorably, and artificial intelligence (AI) has become a decisive factor for companies. In order to actively shape this change, I successfully completed the EULEP certification and took my knowledge in the field of AI for business users to a new level. […]
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Artificial Intelligence for Business Users Artificial intelligence (AI) is no longer a topic of the future – it is a reality and is changing the way companies operate. As a sole proprietor, this presents many opportunities and challenges, primarily a matter of time. Thanks to my focus on digital communication/marketing and my many years of
E-Learning EUrochambers_KI 1:1 Read More »
The Creative Design Academy (CDA) has a lot of potential in its ranks again this year. For me it was a real pleasure to be able to look after the many small and large pieces of content, questions, perspectives and approaches in the context of online marketing (including SEO, SEM, social, etc.). The Wifi Burgenland
Digibond has an office in Eisenstadt starting 15, 2024: Robert Graf-Platz 1. An industry colleague, Bernhard Rauchbauer, thought of me when the office next to him was looking for a tenant. The office finally offers customer contact with a doorman, meeting rooms and its own mailroom. Apart from the brilliant colleagues in the company, I
When you’re constantly on the move and have to deal with a lot of people, this results in very courteous behavior. Sometime. However, what it also opens up is a huge insight into the world of self-expression and the identity of the individual. As marketers, we often have to deal with target groups (sinus milieus)
Terms such as search engine optimization, search engine advertising (advertising), conversions, KPIs (Key Performance Indicators) and much more. dominate our everyday life. Behind these (and others) the commissioning company is given the opportunity — with a system — to have more success with different perspectives, tactics and strategies. What it means to be “successful” is
Neuromarketing helps us to make human behavior more predictable. For example, one has heard of the “eye tracker”. Image acquisition software makes it possible – if the test candidate is presented with a subject – to record where, how often and how long the eyes have stayed at a certain point. Other tools (e.g. measuring
![[ Blog ] Lesen](https://digibond.at/wp-content/uploads/2022/11/Teaser-Lesen-2022-768x216.jpg)
I have always loved stories. Any kind of story, told, written, shown. Preview, Now-Time, Review. Recently, George A. Akerlof and Robert J. Shiller, in their book Phishing for Phools: The Economics of Manipulation and Deception, tells me a little about learning from the past. To learn deductions for the reality of life from science.
![[ Blog ] Relationships](https://digibond.at/wp-content/uploads/2022/09/Digibond_2022_Blog-Beziehungen-768x216.jpg)
Relationships are always important to people. Although the impression is often given that these are behind the possibilities of technology, how much of human emotion can be measured and how much of it flows into the decision-making of business processes.
![[ Blog ] Advertising Awards](https://digibond.at/wp-content/uploads/2022/04/Digibond_2022_Blog-Werbepreise-768x216.jpg)
Advertising prices are part of the visibility of our advertising industry. Agencies and customers face an (online) jury made up of experts and industry colleagues. Whether the jury is composed of the same federal state or other Austrian federal states depends on the approach of the respective federal state. The winners automatically go to AUSTRIACUS,
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