[Blog] Encouragement

Encouragements should provide a different point of view. Encouragement should motivate, sow courage. People who encourage (entrepreneurs) are people who drive movement. Encouragements are cool. Encouragements are casual. Encouragers see new ways where others give up. Encouragements are strong. We are encouragers.

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[Blog] Correct thinking

What does correct thinking mean in times of upheaval and change? The entrepreneur is always aware of being influenced by external factors, by the change that time brings me. In my opinion, this is necessary for survival in the classic example of digitization (transformation, optimization of processes, etc.).

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[Blog] Social skills

Social competence is often seen as an important success criterion for professions outside of the technology-oriented world, digitalization. However, if you want to be successful, it is important to deal consciously with it, especially when it comes to transformations or positive changes.

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[Blog] change

Change in a pandemic also means keeping track of things and staying calm. When a lot of small things like raindrops patter on decision-makers and soak the time of the day, when external influencing factors determine everyday business life – then an external perspective is helpful.

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[Blog] Rethink

A few weeks ago I completed the UBIT Academy incite “Digitallotse” course together with around 12 colleagues. The reason for this training was and is to strengthen the consulting services of my own company and to research methods and perspectives.

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[Blog] change

Change is always associated with concern about the uncertain future. This also applies to technological changes in a company. It is up to the customer whether this is done with or not in accordance with the corporate strategy.

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[Blog] Location independence

Apparently nowadays I can work “wherever I want” – specifically, that means being independent of location. So as a person in the digital sector, I am particularly affected or at risk. A good internet connection means “life”.

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[Blog] Credibility

What is important for successful communication? Credibility.

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[Blog] Father, mother, child

Target groups are usually difficult to pin down. If you really want to think of a target group, personas help. These support the abstraction process and promote creativity with regard to marketing communication.

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[Blog] Scheme

In marketing and advertising, schema-congruent and incongruent aspects play an essential role. The recognition of a brand depends on it. No fishing for compliments possible .

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