Artificial Intelligence for Business Users Artificial intelligence (AI) is no longer a topic of the future – it is a reality and is changing the way companies operate. As a sole proprietor, this presents many opportunities and challenges, primarily a matter of time. Thanks to my focus on digital communication/marketing and my many years of […]
E-Learning EUrochambers_KI 1:1 Read More »
If you discuss different topics once a year (several times a year) with people who want to generate more knowledge, who don’t know each other and therefore have no idea what they have in common, then I’m usually in the “classroom”. I still don’t see myself as an educator. Because what I do is educational
Teaching activities Read More »
Winter is coming to the country. We seem to work longer and harder, the sunlight slipping from our hands. If you want to write good texts, it takes time – and as the saying goes – brains. But often the feeling we have when writing is on a par with our path to successful writing.
Neuromarketing helps us to make human behavior more predictable. For example, one has heard of the “eye tracker”. Image acquisition software makes it possible – if the test candidate is presented with a subject – to record where, how often and how long the eyes have stayed at a certain point. Other tools (e.g. measuring
![[ Blog ] Media Planning](https://digibond.at/wp-content/uploads/2022/05/Digibond_2022_Blog-Werbeplanung-768x216.jpg)
When you work in the advertising industry, you always stumble across the word media planning. But what does media planning really mean? When the customer says please put this online, they usually mean their own platform (website) as well as external platforms such as Facebook, Instagram, Pinterest, etc.
![[ Blog ] Advertising Awards](https://digibond.at/wp-content/uploads/2022/04/Digibond_2022_Blog-Werbepreise-768x216.jpg)
Advertising prices are part of the visibility of our advertising industry. Agencies and customers face an (online) jury made up of experts and industry colleagues. Whether the jury is composed of the same federal state or other Austrian federal states depends on the approach of the respective federal state. The winners automatically go to AUSTRIACUS,
Advertising Awards Read More »
![[ Blog ] Project Processes](https://digibond.at/wp-content/uploads/2022/02/Digibond_2022_Blog-Projektablaeufe-768x216.jpg)
When you start a project together, you often have no idea how much time or work will really go into it: you guess, you know, you see, or overlook (time) – all from experience. The customer is similar – you hope, you believe, you need, or lose (trust) – all from experience.
![[ Blog ] CO2-Website](https://digibond.at/wp-content/uploads/2021/09/Blog-Digibond-CO2-Webseite-768x216.jpg)
The topic of CO2-friendly website has been occupying IT service providers for some time. Retail chains (e.g. Zalando) and petrol station operators (e.g. BP) are fully committed to showing consumers their CO2 fingerprint with conversions in cents. The extent to which companies that sell or distribute CO2-harmful products (fuel) themselves (transport and delivery services) are
CO2 friendly website Read More »
![[ Blog ] Team](https://digibond.at/wp-content/uploads/2021/06/Blog-Digibond-Team-768x216.jpg)
Supposedly you can do more in a team. Supposedly you are more successful together. But what clout a team has depends mainly on its composition (motivation) to do it. Findet man sich in einem coolen Projekt wieder und weiß eigentlich gar nicht wie man dazu gekommen ist, kann das zwei Optionen beinhalten.
![[Blog] Social skills](https://digibond.at/wp-content/uploads/2020/11/Blog-Digibond-Soziale-Kompetenz-768x216.jpg)
Social competence is often seen as an important success criterion for professions outside of the technology-oriented world, digitalization. However, if you want to be successful, it is important to deal consciously with it, especially when it comes to transformations or positive changes.
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