Neuromarketing helps us to make human behavior more predictable. For example, one has heard of the “eye tracker”. Image acquisition software makes it possible – if the test candidate is presented with a subject – to record where, how often and how long the eyes have stayed at a certain point. Other tools (e.g. measuring …
![[ Blog ] Media Planning](https://i0.wp.com/digibond.at/wp-content/uploads/2022/05/Digibond_2022_Blog-Werbeplanung.jpg?fit=1024%2C288&ssl=1)
When you work in the advertising industry, you always stumble across the word media planning. But what does media planning really mean? When the customer says please put this online, they usually mean their own platform (website) as well as external platforms such as Facebook, Instagram, Pinterest, etc.
![[ Blog ] Advertising Awards](https://i0.wp.com/digibond.at/wp-content/uploads/2022/04/Digibond_2022_Blog-Werbepreise.jpg?fit=1024%2C288&ssl=1)
Advertising prices are part of the visibility of our advertising industry. Agencies and customers face an (online) jury made up of experts and industry colleagues. Whether the jury is composed of the same federal state or other Austrian federal states depends on the approach of the respective federal state. The winners automatically go to AUSTRIACUS, …
![[ Blog ] Project Processes](https://i0.wp.com/digibond.at/wp-content/uploads/2022/02/Digibond_2022_Blog-Projektablaeufe.jpg?fit=1024%2C288&ssl=1)
When you start a project together, you often have no idea how much time or work will really go into it: you guess, you know, you see, or overlook (time) – all from experience. The customer is similar – you hope, you believe, you need, or lose (trust) – all from experience.
![[ Blog ] CO2-Website](https://i0.wp.com/digibond.at/wp-content/uploads/2021/09/Blog-Digibond-CO2-Webseite.jpg?fit=1024%2C288&ssl=1)
The topic of CO2-friendly website has been occupying IT service providers for some time. Retail chains (e.g. Zalando) and petrol station operators (e.g. BP) are fully committed to showing consumers their CO2 fingerprint with conversions in cents. The extent to which companies that sell or distribute CO2-harmful products (fuel) themselves (transport and delivery services) are …
![[ Blog ] Team](https://i0.wp.com/digibond.at/wp-content/uploads/2021/06/Blog-Digibond-Team.jpg?fit=1024%2C288&ssl=1)
Supposedly you can do more in a team. Supposedly you are more successful together. But what clout a team has depends mainly on its composition (motivation) to do it. Findet man sich in einem coolen Projekt wieder und weiß eigentlich gar nicht wie man dazu gekommen ist, kann das zwei Optionen beinhalten.
![[Blog] Social skills](https://i0.wp.com/digibond.at/wp-content/uploads/2020/11/Blog-Digibond-Soziale-Kompetenz.jpg?fit=1024%2C288&ssl=1)
Social competence is often seen as an important success criterion for professions outside of the technology-oriented world, digitalization. However, if you want to be successful, it is important to deal consciously with it, especially when it comes to transformations or positive changes.
![[Blog] Payment Systems](https://i0.wp.com/digibond.at/wp-content/uploads/2020/08/Blog-Digibond-Zahlungssysteme.jpg?fit=1024%2C288&ssl=1)
If you want to run an online shop, the right choice of payment system is often important for business success. Content management systems offer integrated and disintegrated options (see Magento / Shopify vs. WooCommerce)
![[Blog] case study](https://i0.wp.com/digibond.at/wp-content/uploads/2020/04/Blog-Digibond-Fall-Beispiel.jpg?fit=1024%2C288&ssl=1)
Case study – systems talk to each other. Digitization is based on this assumption and fact. Now I’ve bought a wonderful picture. Then desperate – Corona had just walked into the country – put a frame in the room. Ordered this online and after the strain I leaned back blissfully and with the desire for trouble-free processing.
![[Blog] project costs](https://i0.wp.com/digibond.at/wp-content/uploads/2020/02/Blog-Digibond-Projektkosten.jpg?fit=1024%2C288&ssl=1)
If you want to advertise, this is associated with project costs. How these are composed and how many steps are necessary to realize the vision is often unclear. It is all the more important to place your trust in hands who have already made some journeys in the digital world.
