Terms such as search engine optimization, search engine advertising (advertising), conversions, KPIs (Key Performance Indicators) and much more. dominate our everyday life. Behind these (and others) the commissioning company is given the opportunity — with a system — to have more success with different perspectives, tactics and strategies. What it means to be “successful” is …
What does altered targeting mean and why is it so important? Targeting occupies us marketers at the beginning of our career. We work with schemes (e.g. Sinus Mileus, Austria), with personas (short descriptions of a target group person), we project our assumptions into the specifications of Facebook and more expensive media planning options.
![[ Blog ] Values](https://i0.wp.com/digibond.at/wp-content/uploads/2022/04/Digibond_2022_Blog-Werte.jpg?fit=1024%2C288&ssl=1)
Values are used by different cultures, people (influencers) and companies. Used to provide guidance, to make a point of view, weighting of one kind or another public. But how do we as individuals, as users, deal with this knowledge? How do we find out about this?
![[ Blog ] Project Processes](https://i0.wp.com/digibond.at/wp-content/uploads/2022/02/Digibond_2022_Blog-Projektablaeufe.jpg?fit=1024%2C288&ssl=1)
When you start a project together, you often have no idea how much time or work will really go into it: you guess, you know, you see, or overlook (time) – all from experience. The customer is similar – you hope, you believe, you need, or lose (trust) – all from experience.
![[Blog] Empathic communications](https://i0.wp.com/digibond.at/wp-content/uploads/2021/10/Blog-Digibond-empathische-Kommunikation.jpg?fit=1024%2C288&ssl=1)
Empathic communication is the unique selling point that others choose for Digibond. A small agency that dances on (too) many Kirtagen and focuses on digital marketing communication, has gained a foothold in the teaching area and still wants to be innovative – thanks for this perspective.
![[Blog] teaching](https://i0.wp.com/digibond.at/wp-content/uploads/2021/05/Blog-Digibond-Lehre.jpg?fit=1024%2C288&ssl=1)
I have rediscovered teaching for a few months. Since then, many exciting things have happened at the Vienna Advertising Academy, course for market communication. The Vienna Advertising Academy is a unique facility in the context of Wifi and the City School Council.
![[Blog] New perspectives](https://i0.wp.com/digibond.at/wp-content/uploads/2021/01/Blog-Digibond-Neue-Blickwinkel.jpg?fit=1024%2C288&ssl=1)
If you change an existing system, new perspectives (or a breath of fresh air) are essential. This is often perceived as an attack by the existing “architect” or team. Furthermore, without knowing the previous steps and evaluated options, sensitivity is often not enough.
![[ Blog ] platforms](https://i0.wp.com/digibond.at/wp-content/uploads/2020/06/Blog-Digibond-Plattformen.jpg?fit=1024%2C288&ssl=1)
Everyone seems to agree: platforms determine the future. Platforms such as Amazon, eBay, Alibaba etc. are mentioned in the same breath as places of encounter on the Internet try to map regional diversity.
![[Blog] Respect](https://i0.wp.com/digibond.at/wp-content/uploads/2019/10/Blog-Digibond-Respekt.jpg?fit=1024%2C288&ssl=1)
Respect – Why is it important to show current information on your own platform? Why not just run a Google Adwords, Facebook, Instagram or Pinterest campaign? We create credibility through all channels but our heart always remains the website.
![[ Blog ] Content Marketing](https://i0.wp.com/digibond.at/wp-content/uploads/2019/06/Blog-Digibond-Content-Marketing.jpg?fit=1024%2C288&ssl=1)
Content Marketing is a gentle and sustainable form of online sales. Stories are told. Stories that should be remembered, inspire and make you think. The company’s own products are made available to users on their own media and channels.
