If you look at content on platforms (newspapers, magazines, information platforms) they all have one thing in common: Each platform follows its own structure. Own textures. This depends on the needs of the target group (who should be reached and addressed), which in turn is in line with the corporate strategy.
Especially after Christmas it is clear. QUIET. No fuss – that’s what it’s about. New Year’s Eve is just around the corner and it’ll be loud again for a moment. If you look at this from a native advertising perspective, it quickly becomes clear that this is what the whole year is all about.