Content-Marketing Archive -

22. May 2021

Teaching

I have rediscovered teaching for a few months. Since then, many exciting things have happened at the Vienna Advertising Academy, course for market communication.

The Vienna Advertising Academy is a unique facility in the context of Wifi and the City School Council.

3. January 2021

If you change an existing system, new perspectives (or a breath of fresh air) are essential. This is often perceived as an attack by the existing “architect” or team. Furthermore, without knowing the previous steps and evaluated options, sensitivity is often not enough.

23. June 2020

Platforms

Everyone seems to agree: platforms determine the future. Platforms such as Amazon, eBay, Alibaba etc. are mentioned in the same breath as places of encounter on the Internet try to map regional diversity.

22. October 2019

Respect

Why is it important to show current information on your own platform? Why not just run a Google Adwords, Facebook, Instagram or Pinterest campaign? We create credibility through all channels, but our heart always remains the website.

29. June 2019

Content Marketing

Content Marketing is a gentle and sustainable form of online sales. Stories are told. Stories that should be remembered, inspire and make you think. The company’s own products are made available to users on their own media and channels.

27. February 2019

Credibility

What is important for successful communication? Credibility.

5. January 2019

Meaning: content

If you look at content on platforms (newspapers, magazines, information platforms) they all have one thing in common: Each platform follows its own structure. Own textures. This depends on the needs of the target group (who should be reached and addressed), which in turn is in line with the corporate strategy.

2. January 2019

Native Music

Especially after Christmas it is clear. QUIET. No fuss – that’s what it’s about. New Year’s Eve is just around the corner and it’ll be loud again for a moment. If you look at this from a native advertising perspective, it quickly becomes clear that this is what the whole year is all about.

13. March 2018

Personalization

When looking at social media from a personalization perspective, there are three main components: text, images, and audiovisual media. These are used contextually in direct or indirect dependency on one another.

17. July 2017

Pixel (px)

Why do pictures become blurred when enlarged? What does the pixel term have to do with it and why is it spoken of resolution when it comes to image quality?