[ Blog ] Values

Values are used by different cultures, people (influencers) and companies. Used to provide guidance, to make a point of view, weighting of one kind or another public. But how do we as individuals, as users, deal with this knowledge? How do we find out about this?

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[ Blog ] Project Processes

When you start a project together, you often have no idea how much time or work will really go into it: you guess, you know, you see, or overlook (time) – all from experience. The customer is similar – you hope, you believe, you need, or lose (trust) – all from experience.

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[Blog] Empathic communications

Empathic communication is the unique selling point that others choose for Digibond. A small agency that dances on (too) many Kirtagen and focuses on digital marketing communication, has gained a foothold in the teaching area and still wants to be innovative – thanks for this perspective.

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[Blog] teaching

I have rediscovered teaching for a few months. Since then, many exciting things have happened at the Vienna Advertising Academy, course for market communication.

The Vienna Advertising Academy is a unique facility in the context of Wifi and the City School Council.

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[Blog] New perspectives

If you change an existing system, new perspectives (or a breath of fresh air) are essential. This is often perceived as an attack by the existing “architect” or team. Furthermore, without knowing the previous steps and evaluated options, sensitivity is often not enough.

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[ Blog ] platforms

Everyone seems to agree: platforms determine the future. Platforms such as Amazon, eBay, Alibaba etc. are mentioned in the same breath as places of encounter on the Internet try to map regional diversity.

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[Blog] Respect

Why is it important to show current information on your own platform? Why not just run a Google Adwords, Facebook, Instagram or Pinterest campaign? We create credibility through all channels, but our heart always remains the website.

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[ Blog ] Content Marketing

Content Marketing is a gentle and sustainable form of online sales. Stories are told. Stories that should be remembered, inspire and make you think. The company’s own products are made available to users on their own media and channels.

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[Blog] Credibility

What is important for successful communication? Credibility.

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[Blog] content: meaning

If you look at content on platforms (newspapers, magazines, information platforms) they all have one thing in common: Each platform follows its own structure. Own textures. This depends on the needs of the target group (who should be reached and addressed), which in turn is in line with the corporate strategy.

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