[ Blog ] Media Planning

When you work in the advertising industry, you always stumble across the word media planning. But what does media planning really mean? When the customer says please put this online, they usually mean their own platform (website) as well as external platforms such as Facebook, Instagram, Pinterest, etc.

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[ Blog ] Advertising Awards

Advertising prices are part of the visibility of our advertising industry. Agencies and customers face an (online) jury made up of experts and industry colleagues. Whether the jury is composed of the same federal state or other Austrian federal states depends on the approach of the respective federal state. The winners automatically go to AUSTRIACUS, the Austrian federal advertising award.

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[ Blog ] Values

Values are used by different cultures, people (influencers) and companies. Used to provide guidance, to make a point of view, weighting of one kind or another public. But how do we as individuals, as users, deal with this knowledge? How do we find out about this?

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[Blog] HTML hearts

If you want to make hearts beat faster at this time of year, HTML offers a few options. Most of the time icons are used, but there is code that represents hearts, just like this: 💓 💕 💖 💝

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[Blog] Personalization

When looking at social media from a personalization perspective, there are three main components: text, images, and audiovisual media. These are used contextually in direct or indirect dependency on one another.

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[ Blog ] Facebook

What does the change in Facebook strategy mean for your customers? The topicality of the newsfeed is in the hands of the user. As a company, your own fans can intervene. But how many will answer the call?

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[ Blog ] Hashtag

Hashtags (#) allow you to search and find (shared) moments on the platform of your choice. They tell of assignments for selected information (visual, audiovisual, textual). # always tell about you (target group).

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