When looking at social media from a personalization perspective, there are three main components: text, images, and audiovisual media. These are used contextually in direct or indirect dependency on one another.
What does the change in Facebook strategy mean for your customers? The topicality of the newsfeed is in the hands of the user. As a company, your own fans can intervene. But how many will answer the call?
Hashtags (#) allow you to search and find (shared) moments on the platform of your choice. They tell of assignments for selected information (visual, audiovisual, textual). # always tell about you (target group).