The subject of AI (artificial intelligence) is apparently on everyone’s lips. As a marketing agency, it is important to Digibond to have its finger on the pulse. The current options in terms of competition and resources for text-based AIs are intriguing. This is how I felt the last time I did an online search on …
Terms such as search engine optimization, search engine advertising (advertising), conversions, KPIs (Key Performance Indicators) and much more. dominate our everyday life. Behind these (and others) the commissioning company is given the opportunity — with a system — to have more success with different perspectives, tactics and strategies. What it means to be “successful” is …
What does altered targeting mean and why is it so important? Targeting occupies us marketers at the beginning of our career. We work with schemes (e.g. Sinus Mileus, Austria), with personas (short descriptions of a target group person), we project our assumptions into the specifications of Facebook and more expensive media planning options.
![[ Blog ] Media Planning](https://i0.wp.com/digibond.at/wp-content/uploads/2022/05/Digibond_2022_Blog-Werbeplanung.jpg?fit=1024%2C288&ssl=1)
When you work in the advertising industry, you always stumble across the word media planning. But what does media planning really mean? When the customer says please put this online, they usually mean their own platform (website) as well as external platforms such as Facebook, Instagram, Pinterest, etc.
![[ Blog ] Advertising Awards](https://i0.wp.com/digibond.at/wp-content/uploads/2022/04/Digibond_2022_Blog-Werbepreise.jpg?fit=1024%2C288&ssl=1)
Advertising prices are part of the visibility of our advertising industry. Agencies and customers face an (online) jury made up of experts and industry colleagues. Whether the jury is composed of the same federal state or other Austrian federal states depends on the approach of the respective federal state. The winners automatically go to AUSTRIACUS, …
![[ Blog ] Values](https://i0.wp.com/digibond.at/wp-content/uploads/2022/04/Digibond_2022_Blog-Werte.jpg?fit=1024%2C288&ssl=1)
Values are used by different cultures, people (influencers) and companies. Used to provide guidance, to make a point of view, weighting of one kind or another public. But how do we as individuals, as users, deal with this knowledge? How do we find out about this?
![[Blog] HTML hearts](https://i0.wp.com/digibond.at/wp-content/uploads/2018/12/Blog-Digibond-HTML-Herzchen.jpg?fit=1024%2C288&ssl=1)
HTML hearts – If you want to make hearts beat faster at this time of year, HTML offers a few options. Most of the time icons are used, but there is code that represents hearts, just like this: ???? ???? ???? ????
![[Blog] Personalization](https://i0.wp.com/digibond.at/wp-content/uploads/2018/03/Blog-Digibond-Personalisierung.jpg?fit=1024%2C288&ssl=1)
Personalization – When looking at social media from a personalization perspective, there are three main components: text, images, and audiovisual media. These are used contextually in direct or indirect dependency on one another.
![[ Blog ] Facebook](https://i0.wp.com/digibond.at/wp-content/uploads/2018/02/Blog-Digibond-Facebook.jpg?fit=1024%2C288&ssl=1)
Facebook – What does the change in Facebook strategy mean for your customers? The topicality of the newsfeed is in the hands of the user. As a company, your own fans can intervene. But how many will answer the call?
![[ Blog ] Hashtag](https://i0.wp.com/digibond.at/wp-content/uploads/2017/06/Blog-Digibond-tag.jpg?fit=1024%2C288&ssl=1)
Hashtags (#) allow you to search and find (shared) moments on the platform of your choice. They tell of assignments for selected information (visual, audiovisual, textual). # always tell about you (target group).
