Iris Gager

Digibond, Blog, Stimmen

Voices

When you’re constantly on the move and have to deal with a lot of people, this results in very courteous behavior. Sometime. However, what it also opens up is a huge insight into the world of self-expression and the identity of the individual. As marketers, we often have to deal with target groups (sinus milieus) …

Voices Read More »

Digibond, Blog, Künstliche Intelligenz

Artificial intelligence

The subject of AI (artificial intelligence) is apparently on everyone’s lips. As a marketing agency, it is important to Digibond to have its finger on the pulse. The current options in terms of competition and resources for text-based AIs are intriguing. This is how I felt the last time I did an online search on …

Artificial intelligence Read More »

Digibond, Blog, Suche

search & co.

Terms such as search engine optimization, search engine advertising (advertising), conversions, KPIs (Key Performance Indicators) and much more. dominate our everyday life. Behind these (and others) the commissioning company is given the opportunity — with a system — to have more success with different perspectives, tactics and strategies. What it means to be “successful” is …

search & co. Read More »

[ Blog ] Relationships

Relationships

Relationships are always important to people. Although the impression is often given that these are behind the possibilities of technology, how much of human emotion can be measured and how much of it flows into the decision-making of business processes.

Digibond, Blog, Targeting

Altered targeting

What does altered targeting mean and why is it so important? Targeting occupies us marketers at the beginning of our career. We work with schemes (e.g. Sinus Mileus, Austria), with personas (short descriptions of a target group person), we project our assumptions into the specifications of Facebook and more expensive media planning options.

Scroll to Top