The subject of AI (artificial intelligence) is apparently on everyone’s lips. As a marketing agency, it is important to Digibond to have its finger on the pulse. The current options in terms of competition and resources for text-based AIs are intriguing. This is how I felt the last time I did an online search on …
Terms such as search engine optimization, search engine advertising (advertising), conversions, KPIs (Key Performance Indicators) and much more. dominate our everyday life. Behind these (and others) the commissioning company is given the opportunity — with a system — to have more success with different perspectives, tactics and strategies. What it means to be “successful” is …
What does altered targeting mean and why is it so important? Targeting occupies us marketers at the beginning of our career. We work with schemes (e.g. Sinus Mileus, Austria), with personas (short descriptions of a target group person), we project our assumptions into the specifications of Facebook and more expensive media planning options.
![[ Blog ] Media Planning](https://i0.wp.com/digibond.at/wp-content/uploads/2022/05/Digibond_2022_Blog-Werbeplanung.jpg?fit=1024%2C288&ssl=1)
When you work in the advertising industry, you always stumble across the word media planning. But what does media planning really mean? When the customer says please put this online, they usually mean their own platform (website) as well as external platforms such as Facebook, Instagram, Pinterest, etc.
![[Blog] Respect](https://i0.wp.com/digibond.at/wp-content/uploads/2019/10/Blog-Digibond-Respekt.jpg?fit=1024%2C288&ssl=1)
Respect – Why is it important to show current information on your own platform? Why not just run a Google Adwords, Facebook, Instagram or Pinterest campaign? We create credibility through all channels but our heart always remains the website.
![[Blog] The message](https://i0.wp.com/digibond.at/wp-content/uploads/2019/03/Blog-Digibond-Die-Botschaft.jpg?fit=1024%2C288&ssl=1)
The message – the meaning of the word does count. Because every word has meaning. This meaning is accompanied by a context. This lets classical, rock or pop music play in the background. But are we talking to an old lady or a young woman? A beautiful piano player or a good politician. Each one his and me mine, that’s what it’s all about.
![[ Blog ] Content](https://i0.wp.com/digibond.at/wp-content/uploads/2018/10/Blog-Digibond-Content.jpg?fit=1024%2C288&ssl=1)
Content – Based on an older appearance, the user can guess that movement has visited the company, but clear communication is recommended. Google has no idea, Google knows.
![[Blog] Connections](https://i0.wp.com/digibond.at/wp-content/uploads/2018/10/Blog-Digibond-Anknuepfungen-09.jpg?fit=1024%2C288&ssl=1)
The connection and linking of different providers for domains, email and hosting services can lead to a loss of speed. Running a shop is all the more delicate.
![[ Blog ] E-Day](https://i0.wp.com/digibond.at/wp-content/uploads/2018/04/Blog-Digibond-E-Day.jpg?fit=1024%2C288&ssl=1)
The E-Day is organized annually by the Austrian Chamber of Commerce. The event deals with current topics and contains a wealth of ideas for a wide variety of industries.
![[Blog] Moving the Web](https://i0.wp.com/digibond.at/wp-content/uploads/2018/04/Blog-Digibond-Umzug-im-Web.jpg?fit=1024%2C288&ssl=1)
Moving within the Web – What Does Moving On The Web Mean? If you consider the one-off steps in such a process, every move will pay off. Pages that should be strategically polished, faster and more user-friendly require preparation.
