Artificial Intelligence for Business Users Artificial intelligence (AI) is no longer a topic of the future – it is a reality and is changing the way companies operate. As a sole proprietor, this presents many opportunities and challenges, primarily a matter of time. Thanks to my focus on digital communication/marketing and my many years of […]
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If you discuss different topics once a year (several times a year) with people who want to generate more knowledge, who don’t know each other and therefore have no idea what they have in common, then I’m usually in the “classroom”. I still don’t see myself as an educator. Because what I do is educational
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The Creative Design Academy (CDA) has a lot of potential in its ranks again this year. For me it was a real pleasure to be able to look after the many small and large pieces of content, questions, perspectives and approaches in the context of online marketing (including SEO, SEM, social, etc.). The Wifi Burgenland
Winter is coming to the country. We seem to work longer and harder, the sunlight slipping from our hands. If you want to write good texts, it takes time – and as the saying goes – brains. But often the feeling we have when writing is on a par with our path to successful writing.
The subject of AI (artificial intelligence) is apparently on everyone’s lips. As a marketing agency, it is important to Digibond to have its finger on the pulse. The current options in terms of competition and resources for text-based AIs are intriguing. This is how I felt the last time I did an online search on
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Terms such as search engine optimization, search engine advertising (advertising), conversions, KPIs (Key Performance Indicators) and much more. dominate our everyday life. Behind these (and others) the commissioning company is given the opportunity — with a system — to have more success with different perspectives, tactics and strategies. What it means to be “successful” is
What does altered targeting mean and why is it so important? Targeting occupies us marketers at the beginning of our career. We work with schemes (e.g. Sinus Mileus, Austria), with personas (short descriptions of a target group person), we project our assumptions into the specifications of Facebook and more expensive media planning options.
![[ Blog ] Media Planning](https://digibond.at/wp-content/uploads/2022/05/Digibond_2022_Blog-Werbeplanung-768x216.jpg)
When you work in the advertising industry, you always stumble across the word media planning. But what does media planning really mean? When the customer says please put this online, they usually mean their own platform (website) as well as external platforms such as Facebook, Instagram, Pinterest, etc.
![[Blog] Respect](https://digibond.at/wp-content/uploads/2019/10/Blog-Digibond-Respekt-768x216.jpg)
Respect – Why is it important to show current information on your own platform? Why not just run a Google Adwords, Facebook, Instagram or Pinterest campaign? We create credibility through all channels but our heart always remains the website.
![[Blog] The message](https://digibond.at/wp-content/uploads/2019/03/Blog-Digibond-Die-Botschaft-768x216.jpg)
The message – the meaning of the word does count. Because every word has meaning. This meaning is accompanied by a context. This lets classical, rock or pop music play in the background. But are we talking to an old lady or a young woman? A beautiful piano player or a good politician. Each one his and me mine, that’s what it’s all about.
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