Shop & E-Commerce – ALL { WE CREATE }

E-Learning EUrochambers_KI 1:1

Brand (CI), Content-Marketing, Conversion-Optimierung, Data analysis and reporting, Digital marketing strategy, Digitalization, Email Marketing, Ethics, KI / AI, Shop & E-Commerce, Social media marketing, strategy, Suchmaschinen-Marketing (SEO, SEA), Teaching, Webseite, Workshops / By Iris Gager

Artificial Intelligence for Business Users Artificial intelligence (AI) is no longer a topic of the future – it is a reality and is changing the way companies operate. As a sole proprietor, this presents many opportunities and challenges, primarily a matter of time. Thanks to my focus on digital communication/marketing and my many years of […]

E-Learning EUrochambers_KI 1:1 Read More »

Artificial intelligence

Content-Marketing, Digital marketing strategy, Digitalization, Ethics, Shop & E-Commerce, Social media marketing, Suchmaschinen-Marketing (SEO, SEA), Webseite / By Iris Gager

The subject of AI (artificial intelligence) is apparently on everyone’s lips. As a marketing agency, it is important to Digibond to have its finger on the pulse. The current options in terms of competition and resources for text-based AIs are intriguing. This is how I felt the last time I did an online search on

Artificial intelligence Read More »

Conservation-Tax

Brand (CI), Ethics, Shop & E-Commerce, strategy / By Iris Gager

I had stimulating conversations with many colleagues on the subject of cultural decay in cities and villages (vacancy) – the future solution is “preservation tax”. This is only possible from now on and the idea does not claim to be applicable as aid packages for existing empty centers as we perceive them from all cities

Conservation-Tax Read More »

Data processing

Data analysis and reporting, Digital marketing strategy, Shop & E-Commerce / By Iris Gager

With the end of the Privacy Shield (July 2020), corporate data processing is again in the spotlight. All data processing by US corporations that have found entry into their own digital world must be checked for legitimacy.

Data processing Read More »

Payment systems

Conversion-Optimierung, Data analysis and reporting, Digital marketing strategy, Shop & E-Commerce / By Iris Gager

If you want to run an online shop, the right choice of payment system is often important for business success. Content management systems offer integrated and disintegrated options (see Magento / Shopify vs. WooCommerce)

Payment systems Read More »

Payment methods

Audit, Conversion-Optimierung, Shop & E-Commerce / By Iris Gager

Payment methods are diverse on the Internet. Different manufacturers (Shopify, WooCommerce, Magento) offer their systems with variable plugins. The customer often decides based on the adviser’s recommendation and preselection. The processing within third-party providers (Klarna / instant payment, Wirecard, Paypal) is often a balancing act between customer requirements and provider power.

Payment methods Read More »

Gutenberg

Shop & E-Commerce, Webseite, Workshops / By Iris Gager

Gutenberg – There are constant improvements and innovations in web technologies. Gutenberg is an exemplary WordPress product that, together with coders worldwide, is pushing the common WP programming into a real innovation.

Gutenberg Read More »

Shop components

Conversion-Optimierung, Digital marketing strategy, Shop & E-Commerce / By Iris Gager

Shop components – a shop works or it doesn’t work. This can be due to different conditions. Whether template (loading speed), content structure or awareness, Google always plays along.

Shop components Read More »

Online Shop

Conversion-Optimierung, Data analysis and reporting, Shop & E-Commerce / By Iris Gager

Providing an online shop for your customers is one of several options for marketing your own products. The .pdf view of selected products (features per category, promotional products, seasonal products) can work in parallel.

Online Shop Read More »

Project management

Brand (CI), Digital marketing strategy, Shop & E-Commerce / By Iris Gager

Project management – Some time ago I took over the project management for a website relaunch. Only in the course of the familiarization phase did it become clear: in addition to the concept work, the choice of partner (agency, briefing), the server conversion, new connections (customer card, cash register systems), we needed a short time horizon.

Project management Read More »