Shop & E-Commerce – ALL { WE CREATE }

Artificial intelligence

Content-Marketing, Digital marketing strategy, Digitalization, Ethics, Shop & E-Commerce, Social media marketing, Suchmaschinen-Marketing (SEO, SEA), Webseite / By Iris Gager

The subject of AI (artificial intelligence) is apparently on everyone’s lips. As a marketing agency, it is important to Digibond to have its finger on the pulse. The current options in terms of competition and resources for text-based AIs are intriguing. This is how I felt the last time I did an online search on …

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Conservation-Tax

Brand (CI), Ethics, Shop & E-Commerce, strategy / By Iris Gager

I had stimulating conversations with many colleagues on the subject of cultural decay in cities and villages (vacancy) – the future solution is “preservation tax”. This is only possible from now on and the idea does not claim to be applicable as aid packages for existing empty centers as we perceive them from all cities …

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Data processing

Data analysis and reporting, Digital marketing strategy, Shop & E-Commerce / By Iris Gager

With the end of the Privacy Shield (July 2020), corporate data processing is again in the spotlight. All data processing by US corporations that have found entry into their own digital world must be checked for legitimacy.

Payment systems

Conversion-Optimierung, Data analysis and reporting, Digital marketing strategy, Shop & E-Commerce / By Iris Gager

If you want to run an online shop, the right choice of payment system is often important for business success. Content management systems offer integrated and disintegrated options (see Magento / Shopify vs. WooCommerce)

Payment methods

Audit, Conversion-Optimierung, Shop & E-Commerce / By Iris Gager

Payment methods are diverse on the Internet. Different manufacturers (Shopify, WooCommerce, Magento) offer their systems with variable plugins. The customer often decides based on the adviser’s recommendation and preselection. The processing within third-party providers (Klarna / instant payment, Wirecard, Paypal) is often a balancing act between customer requirements and provider power.

Gutenberg

Shop & E-Commerce, Webseite, Workshops / By Iris Gager

Gutenberg – There are constant improvements and innovations in web technologies. Gutenberg is an exemplary WordPress product that, together with coders worldwide, is pushing the common WP programming into a real innovation.

Shop components

Conversion-Optimierung, Digital marketing strategy, Shop & E-Commerce / By Iris Gager

Shop components – a shop works or it doesn’t work. This can be due to different conditions. Whether template (loading speed), content structure or awareness, Google always plays along.

Online Shop

Conversion-Optimierung, Data analysis and reporting, Shop & E-Commerce / By Iris Gager

Providing an online shop for your customers is one of several options for marketing your own products. The .pdf view of selected products (features per category, promotional products, seasonal products) can work in parallel.

Project management

Brand (CI), Digital marketing strategy, Shop & E-Commerce / By Iris Gager

Project management – Some time ago I took over the project management for a website relaunch. Only in the course of the familiarization phase did it become clear: in addition to the concept work, the choice of partner (agency, briefing), the server conversion, new connections (customer card, cash register systems), we needed a short time horizon.

Products

Conversion-Optimierung, Shop & E-Commerce, Suchmaschinen-Marketing (SEO, SEA) / By Iris Gager

Products – Every user knows best. His screen shows the only possibilities of the WWW. -Is that the case? Suppose we have a shop on the web. This offers products for people aged 0-99. How do we display products best when the screen of the user is our target size? Each product has specific properties that may be important for the user.