The subject of AI (artificial intelligence) is apparently on everyone’s lips. As a marketing agency, it is important to Digibond to have its finger on the pulse. The current options in terms of competition and resources for text-based AIs are intriguing. This is how I felt the last time I did an online search on …
Neuromarketing helps us to make human behavior more predictable. For example, one has heard of the “eye tracker”. Image acquisition software makes it possible – if the test candidate is presented with a subject – to record where, how often and how long the eyes have stayed at a certain point. Other tools (e.g. measuring …
![[ Blog ] Lesen](https://i0.wp.com/digibond.at/wp-content/uploads/2022/11/Teaser-Lesen-2022.jpg?fit=1024%2C288&ssl=1)
I have always loved stories. Any kind of story, told, written, shown. Preview, Now-Time, Review. Recently, George A. Akerlof and Robert J. Shiller, in their book Phishing for Phools: The Economics of Manipulation and Deception, tells me a little about learning from the past. To learn deductions for the reality of life from science.
My experience in the field of knowledge transfer began at a technical college. The management had a need, the proposed topic seemed appropriate (relevant and important). It was, but my self-interest in the subject was dwindling. As a challenge I had set myself, I went to work. It was a lecture with correct content on …
![[ Blog ] Relationships](https://i0.wp.com/digibond.at/wp-content/uploads/2022/09/Digibond_2022_Blog-Beziehungen.jpg?fit=1024%2C288&ssl=1)
Relationships are always important to people. Although the impression is often given that these are behind the possibilities of technology, how much of human emotion can be measured and how much of it flows into the decision-making of business processes.
![[ Blog ] Time out Celts](https://i0.wp.com/digibond.at/wp-content/uploads/2022/06/Digibond_2022_Blog-Auszeit-Kelten.jpg?fit=1024%2C288&ssl=1)
On hot weekends, many are looking for a little digital break with the Celts this weekend. The so-called Celtic village in Schwarzenbach, where archaeological excavations and finds guarantee a tangible experience, is part of the wonders in Schwarzenbach.
![[ Blog ] Advertising Awards](https://i0.wp.com/digibond.at/wp-content/uploads/2022/04/Digibond_2022_Blog-Werbepreise.jpg?fit=1024%2C288&ssl=1)
Advertising prices are part of the visibility of our advertising industry. Agencies and customers face an (online) jury made up of experts and industry colleagues. Whether the jury is composed of the same federal state or other Austrian federal states depends on the approach of the respective federal state. The winners automatically go to AUSTRIACUS, …
![[ Blog ] Values](https://i0.wp.com/digibond.at/wp-content/uploads/2022/04/Digibond_2022_Blog-Werte.jpg?fit=1024%2C288&ssl=1)
Values are used by different cultures, people (influencers) and companies. Used to provide guidance, to make a point of view, weighting of one kind or another public. But how do we as individuals, as users, deal with this knowledge? How do we find out about this?
![[Blog] The turn of the year rocks](https://i0.wp.com/digibond.at/wp-content/uploads/2021/12/Blog-Digibond-Jahreswechsel-rockt.jpg?fit=1024%2C288&ssl=1)
At the beginning of 2021, I was pleased because of the many changes in communication: Less travel times, more efficiency. This has held up more or less all year round, even though the importance of people, the social component in all digital matters, has become even more prominent.
![[ Blog ] Wissensmanagement](https://i0.wp.com/digibond.at/wp-content/uploads/2021/11/Blog-Digibond-Wissensmanagement.jpg?fit=1024%2C288&ssl=1)
The view of knowledge management is correspondingly diverse in different company forms. The extent to which knowledge is used by the knowledge culture, system and infrastructure (from the operational, strategic or normative level) is touched on a little. What is important to me is the awareness that knowledge management leads to more efficiency and stronger …
