As part of our work for the Burgenland Advertising and Market Communication specialist group, we discussed many avenues this year. The ADEBAR advertising price has been reorganized. The announcement on the way. The International Advertising Association, or IAA for short, is currently focusing on how important a transparent tender with fair conditions is for providers.
When you’re constantly on the move and have to deal with a lot of people, this results in very courteous behavior. Sometime. However, what it also opens up is a huge insight into the world of self-expression and the identity of the individual. As marketers, we often have to deal with target groups (sinus milieus)
The subject of AI (artificial intelligence) is apparently on everyone’s lips. As a marketing agency, it is important to Digibond to have its finger on the pulse. The current options in terms of competition and resources for text-based AIs are intriguing. This is how I felt the last time I did an online search on
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Neuromarketing helps us to make human behavior more predictable. For example, one has heard of the “eye tracker”. Image acquisition software makes it possible – if the test candidate is presented with a subject – to record where, how often and how long the eyes have stayed at a certain point. Other tools (e.g. measuring
![[ Blog ] Lesen](https://digibond.at/wp-content/uploads/2022/11/Teaser-Lesen-2022-1024x288.jpg)
I have always loved stories. Any kind of story, told, written, shown. Preview, Now-Time, Review. Recently, George A. Akerlof and Robert J. Shiller, in their book Phishing for Phools: The Economics of Manipulation and Deception, tells me a little about learning from the past. To learn deductions for the reality of life from science.
My experience in the field of knowledge transfer began at a technical college. The management had a need, the proposed topic seemed appropriate (relevant and important). It was, but my self-interest in the subject was dwindling. As a challenge I had set myself, I went to work. It was a lecture with correct content on
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![[ Blog ] Relationships](https://digibond.at/wp-content/uploads/2022/09/Digibond_2022_Blog-Beziehungen-1024x288.jpg)
Relationships are always important to people. Although the impression is often given that these are behind the possibilities of technology, how much of human emotion can be measured and how much of it flows into the decision-making of business processes.
![[ Blog ] Time out Celts](https://digibond.at/wp-content/uploads/2022/06/Digibond_2022_Blog-Auszeit-Kelten-1024x288.jpg)
On hot weekends, many are looking for a little digital break with the Celts this weekend. The so-called Celtic village in Schwarzenbach, where archaeological excavations and finds guarantee a tangible experience, is part of the wonders in Schwarzenbach.
![[ Blog ] Advertising Awards](https://digibond.at/wp-content/uploads/2022/04/Digibond_2022_Blog-Werbepreise-1024x288.jpg)
Advertising prices are part of the visibility of our advertising industry. Agencies and customers face an (online) jury made up of experts and industry colleagues. Whether the jury is composed of the same federal state or other Austrian federal states depends on the approach of the respective federal state. The winners automatically go to AUSTRIACUS,
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![[ Blog ] Values](https://digibond.at/wp-content/uploads/2022/04/Digibond_2022_Blog-Werte-1024x288.jpg)
Values are used by different cultures, people (influencers) and companies. Used to provide guidance, to make a point of view, weighting of one kind or another public. But how do we as individuals, as users, deal with this knowledge? How do we find out about this?
