Brand (CI) – ALL { WE CREATE }

Voices

Brand (CI), Ethics, strategy / By Iris Gager

When you’re constantly on the move and have to deal with a lot of people, this results in very courteous behavior. Sometime. However, what it also opens up is a huge insight into the world of self-expression and the identity of the individual. As marketers, we often have to deal with target groups (sinus milieus) …

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Reading

Brand (CI), Data analysis and reporting, Digital marketing strategy, Ethics, strategy / By Iris Gager

I have always loved stories. Any kind of story, told, written, shown. Preview, Now-Time, Review. Recently, George A. Akerlof and Robert J. Shiller, in their book Phishing for Phools: The Economics of Manipulation and Deception, tells me a little about learning from the past. To learn deductions for the reality of life from science.

Relationships

Audit, Brand (CI), Ethics, strategy / By Iris Gager

Relationships are always important to people. Although the impression is often given that these are behind the possibilities of technology, how much of human emotion can be measured and how much of it flows into the decision-making of business processes.

Time out: Celts

Leave a Comment / Brand (CI), Digitalization, Ethics / By Iris Gager

On hot weekends, many are looking for a little digital break with the Celts this weekend. The so-called Celtic village in Schwarzenbach, where archaeological excavations and finds guarantee a tangible experience, is part of the wonders in Schwarzenbach.

Advertising Awards

Leave a Comment / Brand (CI), Conversion-Optimierung, Digital marketing strategy, Ethics, Social media marketing, strategy / By Iris Gager

Advertising prices are part of the visibility of our advertising industry. Agencies and customers face an (online) jury made up of experts and industry colleagues. Whether the jury is composed of the same federal state or other Austrian federal states depends on the approach of the respective federal state. The winners automatically go to AUSTRIACUS, …

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Values

Leave a Comment / Brand (CI), Content-Marketing, Digital marketing strategy, Ethics, Social media marketing, strategy / By Iris Gager

Values are used by different cultures, people (influencers) and companies. Used to provide guidance, to make a point of view, weighting of one kind or another public. But how do we as individuals, as users, deal with this knowledge? How do we find out about this?

New year rocks

Leave a Comment / Audit, Brand (CI), Ethics, strategy / By Iris Gager

At the beginning of 2021, I was pleased because of the many changes in communication: Less travel times, more efficiency. This has held up more or less all year round, even though the importance of people, the social component in all digital matters, has become even more prominent.

CO2 friendly website

Leave a Comment / Audit, Brand (CI), Conversion-Optimierung, strategy / By Iris Gager

The topic of CO2-friendly website has been occupying IT service providers for some time. Retail chains (e.g. Zalando) and petrol station operators (e.g. BP) are fully committed to showing consumers their CO2 fingerprint with conversions in cents. The extent to which companies that sell or distribute CO2-harmful products (fuel) themselves (transport and delivery services) are …

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Conservation-Tax

Brand (CI), Ethics, Shop & E-Commerce, strategy / By Iris Gager

I had stimulating conversations with many colleagues on the subject of cultural decay in cities and villages (vacancy) – the future solution is “preservation tax”. This is only possible from now on and the idea does not claim to be applicable as aid packages for existing empty centers as we perceive them from all cities …

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Rental website

Brand (CI), Webseite / By Iris Gager

There are many ways to get your own website. Some providers offer do-it-yourself construction kits, others actively help with the creation (if content is available), others support the creation of content. Depending on the offer and contract, rental websites are certainly just as useful as construction kits.