Story telling is one of many ways we humans remember something. The art of telling stories is often used quite naturally (“self-evidently” from the perspective of the decision-makers). In practical terms, this means that stories are strongest when they are true. Life has its own dramaturgy and the lessons are usually in retrospect. So when […]
Digibond has an office in Eisenstadt starting 15, 2024: Robert Graf-Platz 1. An industry colleague, Bernhard Rauchbauer, thought of me when the office next to him was looking for a tenant. The office finally offers customer contact with a doorman, meeting rooms and its own mailroom. Apart from the brilliant colleagues in the company, I
As part of our work for the Burgenland Advertising and Market Communication specialist group, we discussed many avenues this year. The ADEBAR advertising price has been reorganized. The announcement on the way. The International Advertising Association, or IAA for short, is currently focusing on how important a transparent tender with fair conditions is for providers.
When you’re constantly on the move and have to deal with a lot of people, this results in very courteous behavior. Sometime. However, what it also opens up is a huge insight into the world of self-expression and the identity of the individual. As marketers, we often have to deal with target groups (sinus milieus)
![[ Blog ] Lesen](https://digibond.at/wp-content/uploads/2022/11/Teaser-Lesen-2022-1024x288.jpg)
I have always loved stories. Any kind of story, told, written, shown. Preview, Now-Time, Review. Recently, George A. Akerlof and Robert J. Shiller, in their book Phishing for Phools: The Economics of Manipulation and Deception, tells me a little about learning from the past. To learn deductions for the reality of life from science.
![[ Blog ] Relationships](https://digibond.at/wp-content/uploads/2022/09/Digibond_2022_Blog-Beziehungen-1024x288.jpg)
Relationships are always important to people. Although the impression is often given that these are behind the possibilities of technology, how much of human emotion can be measured and how much of it flows into the decision-making of business processes.
![[ Blog ] Time out Celts](https://digibond.at/wp-content/uploads/2022/06/Digibond_2022_Blog-Auszeit-Kelten-1024x288.jpg)
On hot weekends, many are looking for a little digital break with the Celts this weekend. The so-called Celtic village in Schwarzenbach, where archaeological excavations and finds guarantee a tangible experience, is part of the wonders in Schwarzenbach.
![[ Blog ] Advertising Awards](https://digibond.at/wp-content/uploads/2022/04/Digibond_2022_Blog-Werbepreise-1024x288.jpg)
Advertising prices are part of the visibility of our advertising industry. Agencies and customers face an (online) jury made up of experts and industry colleagues. Whether the jury is composed of the same federal state or other Austrian federal states depends on the approach of the respective federal state. The winners automatically go to AUSTRIACUS,
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![[ Blog ] Values](https://digibond.at/wp-content/uploads/2022/04/Digibond_2022_Blog-Werte-1024x288.jpg)
Values are used by different cultures, people (influencers) and companies. Used to provide guidance, to make a point of view, weighting of one kind or another public. But how do we as individuals, as users, deal with this knowledge? How do we find out about this?
![[Blog] The turn of the year rocks](https://digibond.at/wp-content/uploads/2021/12/Blog-Digibond-Jahreswechsel-rockt-1024x288.jpg)
At the beginning of 2021, I was pleased because of the many changes in communication: Less travel times, more efficiency. This has held up more or less all year round, even though the importance of people, the social component in all digital matters, has become even more prominent.
