Brand (CI) – ALL { WE CREATE }

E-Learning EUrochambers_KI 1:1

Brand (CI), Content-Marketing, Conversion-Optimierung, Data analysis and reporting, Digital marketing strategy, Digitalization, Email Marketing, Ethics, KI / AI, Shop & E-Commerce, Social media marketing, strategy, Suchmaschinen-Marketing (SEO, SEA), Teaching, Webseite, Workshops / By Iris Gager

Artificial Intelligence for Business Users Artificial intelligence (AI) is no longer a topic of the future – it is a reality and is changing the way companies operate. As a sole proprietor, this presents many opportunities and challenges, primarily a matter of time. Thanks to my focus on digital communication/marketing and my many years of […]

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Story-Telling

Brand (CI), Content-Marketing, Digital marketing strategy / By Iris Gager

Story telling is one of many ways we humans remember something. The art of telling stories is often used quite naturally (“self-evidently” from the perspective of the decision-makers). In practical terms, this means that stories are strongest when they are true. Life has its own dramaturgy and the lessons are usually in retrospect. So when

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Office

Brand (CI), strategy / By Iris Gager

Digibond has an office in Eisenstadt starting 15, 2024: Robert Graf-Platz 1. An industry colleague, Bernhard Rauchbauer, thought of me when the office next to him was looking for a tenant. The office finally offers customer contact with a doorman, meeting rooms and its own mailroom. Apart from the brilliant colleagues in the company, I

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Quality pitch

Brand (CI), Digital marketing strategy, Ethics / By Iris Gager

As part of our work for the Burgenland Advertising and Market Communication specialist group, we discussed many avenues this year. The ADEBAR advertising price has been reorganized. The announcement on the way. The International Advertising Association, or IAA for short, is currently focusing on how important a transparent tender with fair conditions is for providers.

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Voices

Brand (CI), Ethics, strategy / By Iris Gager

When you’re constantly on the move and have to deal with a lot of people, this results in very courteous behavior. Sometime. However, what it also opens up is a huge insight into the world of self-expression and the identity of the individual. As marketers, we often have to deal with target groups (sinus milieus)

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Reading

Brand (CI), Data analysis and reporting, Digital marketing strategy, Ethics, strategy / By Iris Gager

I have always loved stories. Any kind of story, told, written, shown. Preview, Now-Time, Review. Recently, George A. Akerlof and Robert J. Shiller, in their book Phishing for Phools: The Economics of Manipulation and Deception, tells me a little about learning from the past. To learn deductions for the reality of life from science.

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Relationships

Audit, Brand (CI), Ethics, strategy / By Iris Gager

Relationships are always important to people. Although the impression is often given that these are behind the possibilities of technology, how much of human emotion can be measured and how much of it flows into the decision-making of business processes.

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Time out: Celts

Brand (CI), Digitalization, Ethics / By Iris Gager

On hot weekends, many are looking for a little digital break with the Celts this weekend. The so-called Celtic village in Schwarzenbach, where archaeological excavations and finds guarantee a tangible experience, is part of the wonders in Schwarzenbach.

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Advertising Awards

Brand (CI), Conversion-Optimierung, Digital marketing strategy, Ethics, Social media marketing, strategy / By Iris Gager

Advertising prices are part of the visibility of our advertising industry. Agencies and customers face an (online) jury made up of experts and industry colleagues. Whether the jury is composed of the same federal state or other Austrian federal states depends on the approach of the respective federal state. The winners automatically go to AUSTRIACUS,

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Values

Brand (CI), Content-Marketing, Digital marketing strategy, Ethics, Social media marketing, strategy / By Iris Gager

Values are used by different cultures, people (influencers) and companies. Used to provide guidance, to make a point of view, weighting of one kind or another public. But how do we as individuals, as users, deal with this knowledge? How do we find out about this?

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