Brand (CI) Archive -

11. July 2021

Conservation-Tax

I had stimulating conversations with many colleagues on the subject of cultural decay in cities and villages (vacancy) – the future solution is “preservation tax”. This is only possible from now on and the idea does not claim to be applicable as aid packages for existing empty centers as we perceive them from all cities in Europe, but especially here in Germany. As the dying of the cities and the shattering of village and social structures.

4. April 2021

Rental website

There are many ways to get your own website. Some providers offer do-it-yourself construction kits, others actively help with the creation (if content is available), others support the creation of content. Depending on the offer and contract, rental websites are certainly just as useful as construction kits.

1. February 2021

C exponent 3

The Kreativwirtschaft Austria (KAT) supports creative professionals in Austria. As part of the C exponent 3 coaching, a selected choice of entrepreneurs from every federal state is offered a strong network of creative people. I was there as an entrepreneur from Burgenland.

9. December 2020

Correct thinking

What does correct thinking mean in times of upheaval and change? The entrepreneur is always aware of being influenced by external factors, by the change that time brings me. In my opinion, this is necessary for survival in the classic example of digitization (transformation, optimization of processes, etc.).

11. July 2020

Rethink

A few weeks ago I completed the UBIT Academy incite “Digitallotse” course together with around 12 colleagues. The reason for this training was and is to strengthen the consulting services of my own company and to research methods and perspectives.

23. June 2020

Platforms

Everyone seems to agree: platforms determine the future. Platforms such as Amazon, eBay, Alibaba etc. are mentioned in the same breath as places of encounter on the Internet try to map regional diversity.

8. February 2019

Father, mother, child

Target groups are usually difficult to pin down. If you really want to think of a target group, personas help. These support the abstraction process and promote creativity with regard to marketing communication.

29. June 2018

Scheme

In marketing and advertising, schema-congruent and incongruent aspects play an essential role. The recognition of a brand depends on it. No fishing for compliments possible .

11. April 2018

Moving within the web

What does a move on the web mean? If you consider the one-off steps in such a process, every move will pay off. Pages that should be strategically polished, faster and more user-friendly require preparation.

23. January 2018

Customer stars

The world of customer stars is constantly expanding. We seldom see what happens to negative stars. However, different companies and business models allow a multitude of visible voices.