Digitalization

Digibond, Blog, CDA

CDA

The Creative Design Academy (CDA) has a lot of potential in its ranks again this year. For me it was a real pleasure to be able to look after the many small and large pieces of content, questions, perspectives and approaches in the context of online marketing (including SEO, SEM, social, etc.). The Wifi Burgenland […]

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Digibond, Blog, Künstliche Intelligenz

Artificial intelligence

The subject of AI (artificial intelligence) is apparently on everyone’s lips. As a marketing agency, it is important to Digibond to have its finger on the pulse. The current options in terms of competition and resources for text-based AIs are intriguing. This is how I felt the last time I did an online search on

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Digibond, Blog, Targeting

Altered targeting

What does altered targeting mean and why is it so important? Targeting occupies us marketers at the beginning of our career. We work with schemes (e.g. Sinus Mileus, Austria), with personas (short descriptions of a target group person), we project our assumptions into the specifications of Facebook and more expensive media planning options.

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