My experience in the field of knowledge transfer began at a technical college. The management had a need, the proposed topic seemed appropriate (relevant and important). It was, but my self-interest in the subject was dwindling. As a challenge I had set myself, I went to work. It was a lecture with correct content on […]
When you work in the advertising industry, you always stumble across the word media planning. But what does media planning really mean? When the customer says please put this online, they usually mean their own platform (website) as well as external platforms such as Facebook, Instagram, Pinterest, etc.
Encouragements should provide a different point of view. Encouragement should motivate, sow courage. People who encourage (entrepreneurs) are people who drive movement. Encouragements are cool. Encouragements are casual. Encouragers see new ways where others give up. Encouragements are strong. We are encouragers.
Change in a pandemic also means keeping track of things and staying calm. When a lot of small things like raindrops patter on decision-makers and soak the time of the day, when external influencing factors determine everyday business life – then an external perspective is helpful.
Case study – systems talk to each other. Digitization is based on this assumption and fact. Now I’ve bought a wonderful picture. Then desperate – Corona had just walked into the country – put a frame in the room. Ordered this online and after the strain I leaned back blissfully and with the desire for trouble-free processing.
If you want to advertise, this is associated with project costs. How these are composed and how many steps are necessary to realize the vision is often unclear. It is all the more important to place your trust in hands who have already made some journeys in the digital world.