My experience in the field of knowledge transfer began at a technical college. The management had a need, the proposed topic seemed appropriate (relevant and important). It was, but my self-interest in the subject was dwindling. As a challenge I had set myself, I went to work. It was a lecture with correct content on …
![[ Blog ] Media Planning](https://i0.wp.com/digibond.at/wp-content/uploads/2022/05/Digibond_2022_Blog-Werbeplanung.jpg?fit=1024%2C288&ssl=1)
When you work in the advertising industry, you always stumble across the word media planning. But what does media planning really mean? When the customer says please put this online, they usually mean their own platform (website) as well as external platforms such as Facebook, Instagram, Pinterest, etc.
![[Blog] teaching](https://i0.wp.com/digibond.at/wp-content/uploads/2021/05/Blog-Digibond-Lehre.jpg?fit=1024%2C288&ssl=1)
I have rediscovered teaching for a few months. Since then, many exciting things have happened at the Vienna Advertising Academy, course for market communication. The Vienna Advertising Academy is a unique facility in the context of Wifi and the City School Council.
![[Blog] Encouragement](https://i0.wp.com/digibond.at/wp-content/uploads/2021/03/Blog-Digibond-Mutmacher.jpg?fit=1024%2C288&ssl=1)
Encouragements should provide a different point of view. Encouragement should motivate, sow courage. People who encourage (entrepreneurs) are people who drive movement. Encouragements are cool. Encouragements are casual. Encouragers see new ways where others give up. Encouragements are strong. We are encouragers.
![[ Blog ] C exponent 3](https://i0.wp.com/digibond.at/wp-content/uploads/2021/02/Blog-Digibond-C-hoch-3.jpg?fit=1024%2C288&ssl=1)
The Kreativwirtschaft Austria (KAT) supports creative professionals in Austria. As part of the C exponent 3 coaching, a selected choice of entrepreneurs from every federal state is offered a strong network.
![[Blog] change](https://i0.wp.com/digibond.at/wp-content/uploads/2020/10/Blog-Digibond-Veraenderung.jpg?fit=1024%2C288&ssl=1)
Change in a pandemic also means keeping track of things and staying calm. When a lot of small things like raindrops patter on decision-makers and soak the time of the day, when external influencing factors determine everyday business life – then an external perspective is helpful.
![[Blog] Rethink](https://i0.wp.com/digibond.at/wp-content/uploads/2020/07/Blog-Digibond-Umdenken.jpg?fit=1024%2C288&ssl=1)
A few weeks ago I completed the UBIT Academy incite “Digitallotse” course together with around 12 colleagues. The reason for this training was and is to strengthen the consulting services of my own company and to research methods and perspectives.
![[Blog] case study](https://i0.wp.com/digibond.at/wp-content/uploads/2020/04/Blog-Digibond-Fall-Beispiel.jpg?fit=1024%2C288&ssl=1)
Case study – systems talk to each other. Digitization is based on this assumption and fact. Now I’ve bought a wonderful picture. Then desperate – Corona had just walked into the country – put a frame in the room. Ordered this online and after the strain I leaned back blissfully and with the desire for trouble-free processing.
![[Blog] project costs](https://i0.wp.com/digibond.at/wp-content/uploads/2020/02/Blog-Digibond-Projektkosten.jpg?fit=1024%2C288&ssl=1)
If you want to advertise, this is associated with project costs. How these are composed and how many steps are necessary to realize the vision is often unclear. It is all the more important to place your trust in hands who have already made some journeys in the digital world.
![[Blog] change](https://i0.wp.com/digibond.at/wp-content/uploads/2020/01/Blog-Digibond-Veraenderung.jpg?fit=1024%2C288&ssl=1)
Change is always associated with concern about the uncertain future. This also applies to technological changes in a company. It is up to the customer whether this is done with or not in accordance with the corporate strategy.
