Workshops

Schema – In marketing and advertising, schema-congruent and incongruent aspects play an essential role. The recognition of a brand depends on it. No fishing for compliments possible.

Domain – The right domain is essential. For every user who wants to memorize a company without a bookmark, a connection to the brand (range) must be clearly and easily recognizable. The adequate choice of the name of your own domain depends on a few factors.

Company personality – The company’s digital personality works through its leadership. The boss thus becomes the North Star for his employees, i.e. gives direction. As such, it offers orientation and advice: What goes hand in hand with our corporate values, where do we have leeway and what concerns our core business? A good nose is important.