[ Blog ] Media Planning

When you work in the advertising industry, you always stumble across the word media planning. But what does media planning really mean? When the customer says please put this online, they usually mean their own platform (website) as well as external platforms such as Facebook, Instagram, Pinterest, etc.

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[ Blog ] Project Processes

When you start a project together, you often have no idea how much time or work will really go into it: you guess, you know, you see, or overlook (time) – all from experience. The customer is similar – you hope, you believe, you need, or lose (trust) – all from experience.

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[Blog] Empathic communications

Empathic communication is the unique selling point that others choose for Digibond. A small agency that dances on (too) many Kirtagen and focuses on digital marketing communication, has gained a foothold in the teaching area and still wants to be innovative – thanks for this perspective.

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[Blog] Peace and comfort

In the digital area, peace and comfort means understanding the user, the target group. Depending on the corporate strategy and goals, a website represents the “home base” itself; being the first contact point for information. The extent to which the information itself may be good, meaningful or correct ist not discussed here.

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[ Blog ] Rental website

There are many ways to get your own website. Some providers offer do-it-yourself construction kits, others actively help with the creation (if content is available), others support the creation of content. Depending on the offer and contract, rental websites are certainly just as useful as construction kits.

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[ Blog ] Gutenberg

There are constant improvements and innovations in web technologies. Gutenberg is an exemplary WordPress product that, together with coders worldwide, is pushing the common WP programming into a real innovation.

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[ Blog ] Pixel

Why do pictures become blurred when enlarged? What does the pixel term have to do with it and why is it spoken of resolution when it comes to image quality?

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I use my mouse, orange in color, to explore the World Wide Web every day. My travels follow the communication goals of companies. I often encounter a storm of information with no clear identifiable meaning or concern.

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Lorem Ipsum, that’s how the first paragraph started. Followed by a series of more – still Latin – words full of presence and meaning. Apparently a Latin guideline for the publishing and advertising industries.

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