The subject of AI (artificial intelligence) is apparently on everyone’s lips. As a marketing agency, it is important to Digibond to have its finger on the pulse. The current options in terms of competition and resources for text-based AIs are intriguing. This is how I felt the last time I did an online search on …
Terms such as search engine optimization, search engine advertising (advertising), conversions, KPIs (Key Performance Indicators) and much more. dominate our everyday life. Behind these (and others) the commissioning company is given the opportunity — with a system — to have more success with different perspectives, tactics and strategies. What it means to be “successful” is …
What does altered targeting mean and why is it so important? Targeting occupies us marketers at the beginning of our career. We work with schemes (e.g. Sinus Mileus, Austria), with personas (short descriptions of a target group person), we project our assumptions into the specifications of Facebook and more expensive media planning options.
![[ Blog ] Media Planning](https://i0.wp.com/digibond.at/wp-content/uploads/2022/05/Digibond_2022_Blog-Werbeplanung.jpg?fit=1024%2C288&ssl=1)
When you work in the advertising industry, you always stumble across the word media planning. But what does media planning really mean? When the customer says please put this online, they usually mean their own platform (website) as well as external platforms such as Facebook, Instagram, Pinterest, etc.
![[ Blog ] Project Processes](https://i0.wp.com/digibond.at/wp-content/uploads/2022/02/Digibond_2022_Blog-Projektablaeufe.jpg?fit=1024%2C288&ssl=1)
When you start a project together, you often have no idea how much time or work will really go into it: you guess, you know, you see, or overlook (time) – all from experience. The customer is similar – you hope, you believe, you need, or lose (trust) – all from experience.
![[Blog] Empathic communications](https://i0.wp.com/digibond.at/wp-content/uploads/2021/10/Blog-Digibond-empathische-Kommunikation.jpg?fit=1024%2C288&ssl=1)
Empathic communication is the unique selling point that others choose for Digibond. A small agency that dances on (too) many Kirtagen and focuses on digital marketing communication, has gained a foothold in the teaching area and still wants to be innovative – thanks for this perspective.
![[Blog] Peace and comfort](https://i0.wp.com/digibond.at/wp-content/uploads/2021/08/Blog-Digibond-Ruhe-Geborgenheit.jpg?fit=1024%2C288&ssl=1)
In the digital area, peace and comfort means understanding the user, the target group. Depending on the corporate strategy and goals, a website represents the “home base” itself; being the first contact point for information. The extent to which the information itself may be good, meaningful or correct ist not discussed here.
![[ Blog ] Rental website](https://i0.wp.com/digibond.at/wp-content/uploads/2021/04/Blog-Digibond-Mietwebseite.jpg?fit=1024%2C288&ssl=1)
There are many ways to get your own website. Some providers offer do-it-yourself construction kits, others actively help with the creation (if content is available), others support the creation of content. Depending on the offer and contract, rental websites are certainly just as useful as construction kits.
![[ Blog ] Gutenberg](https://i0.wp.com/digibond.at/wp-content/uploads/2018/10/Blog-Digibond-Gutenberg.jpg?fit=1024%2C288&ssl=1)
Gutenberg – There are constant improvements and innovations in web technologies. Gutenberg is an exemplary WordPress product that, together with coders worldwide, is pushing the common WP programming into a real innovation.
![[ Blog ] Pixel](https://i0.wp.com/digibond.at/wp-content/uploads/2017/07/Blog-Digibond-Pixel.jpg?fit=1024%2C288&ssl=1){kind=tracking}
Pixels (px) – Why do pictures get blurred when enlarged? What does the pixel term have to do with it and why is there talk of resolution when it comes to image quality?
