Data analysis and reporting – ALL { WE CREATE }

search & co.

Content-Marketing, Data analysis and reporting, Digital marketing strategy, Social media marketing, strategy, Suchmaschinen-Marketing (SEO, SEA), Teaching, Webseite / By Iris Gager

Terms such as search engine optimization, search engine advertising (advertising), conversions, KPIs (Key Performance Indicators) and much more. dominate our everyday life. Behind these (and others) the commissioning company is given the opportunity — with a system — to have more success with different perspectives, tactics and strategies. What it means to be “successful” is …

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Neuromarketing

Conversion-Optimierung, Data analysis and reporting, Digital marketing strategy, Ethics, strategy / By Iris Gager

Neuromarketing helps us to make human behavior more predictable. For example, one has heard of the “eye tracker”. Image acquisition software makes it possible – if the test candidate is presented with a subject – to record where, how often and how long the eyes have stayed at a certain point. Other tools (e.g. measuring …

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Reading

Brand (CI), Data analysis and reporting, Digital marketing strategy, Ethics, strategy / By Iris Gager

I have always loved stories. Any kind of story, told, written, shown. Preview, Now-Time, Review. Recently, George A. Akerlof and Robert J. Shiller, in their book Phishing for Phools: The Economics of Manipulation and Deception, tells me a little about learning from the past. To learn deductions for the reality of life from science.

Altered targeting

Content-Marketing, Data analysis and reporting, Digitalization, Social media marketing, Suchmaschinen-Marketing (SEO, SEA), Webseite / By Iris Gager

What does altered targeting mean and why is it so important? Targeting occupies us marketers at the beginning of our career. We work with schemes (e.g. Sinus Mileus, Austria), with personas (short descriptions of a target group person), we project our assumptions into the specifications of Facebook and more expensive media planning options.

Media planning

Leave a Comment / Conversion-Optimierung, Data analysis and reporting, Digital marketing strategy, Social media marketing, Suchmaschinen-Marketing (SEO, SEA), Webseite, Workshops / By Iris Gager

When you work in the advertising industry, you always stumble across the word media planning. But what does media planning really mean? When the customer says please put this online, they usually mean their own platform (website) as well as external platforms such as Facebook, Instagram, Pinterest, etc.

Data processing

Data analysis and reporting, Digital marketing strategy, Shop & E-Commerce / By Iris Gager

With the end of the Privacy Shield (July 2020), corporate data processing is again in the spotlight. All data processing by US corporations that have found entry into their own digital world must be checked for legitimacy.

Payment systems

Conversion-Optimierung, Data analysis and reporting, Digital marketing strategy, Shop & E-Commerce / By Iris Gager

If you want to run an online shop, the right choice of payment system is often important for business success. Content management systems offer integrated and disintegrated options (see Magento / Shopify vs. WooCommerce)

Platforms

Brand (CI), Content-Marketing, Data analysis and reporting, Digital marketing strategy / By Iris Gager

Everyone seems to agree: platforms determine the future. Platforms such as Amazon, eBay, Alibaba etc. are mentioned in the same breath as places of encounter on the Internet try to map regional diversity.

Project costs

Conversion-Optimierung, Data analysis and reporting, Workshops / By Iris Gager

If you want to advertise, this is associated with project costs. How these are composed and how many steps are necessary to realize the vision is often unclear. It is all the more important to place your trust in hands who have already made some journeys in the digital world.

Content

Conversion-Optimierung, Data analysis and reporting, Suchmaschinen-Marketing (SEO, SEA) / By Iris Gager

Content – Based on an older appearance, the user can guess that movement has visited the company, but clear communication is recommended. Google has no idea, Google knows.