Data analysis and reporting

Digibond, Blog, CDA

CDA

The Creative Design Academy (CDA) has a lot of potential in its ranks again this year. For me it was a real pleasure to be able to look after the many small and large pieces of content, questions, perspectives and approaches in the context of online marketing (including SEO, SEM, social, etc.). The Wifi Burgenland […]

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Digibond, Blog, Suche

search & co.

Terms such as search engine optimization, search engine advertising (advertising), conversions, KPIs (Key Performance Indicators) and much more. dominate our everyday life. Behind these (and others) the commissioning company is given the opportunity — with a system — to have more success with different perspectives, tactics and strategies. What it means to be “successful” is

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Digibond, Blog, Targeting

Altered targeting

What does altered targeting mean and why is it so important? Targeting occupies us marketers at the beginning of our career. We work with schemes (e.g. Sinus Mileus, Austria), with personas (short descriptions of a target group person), we project our assumptions into the specifications of Facebook and more expensive media planning options.

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[ Blog ] Media Planning

Media planning

When you work in the advertising industry, you always stumble across the word media planning. But what does media planning really mean? When the customer says please put this online, they usually mean their own platform (website) as well as external platforms such as Facebook, Instagram, Pinterest, etc.

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