Data analysis and reporting – ALL { WE CREATE }

EULEP_ AI certification

Data analysis and reporting, Digital marketing strategy, Digitalization, KI / AI, strategy / By Iris Gager

Successful EULEP certification: A milestone in AI knowledge for business users Digitalization is advancing inexorably, and artificial intelligence (AI) has become a decisive factor for companies. In order to actively shape this change, I successfully completed the EULEP certification and took my knowledge in the field of AI for business users to a new level. […]

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E-Learning EUrochambers_KI 1:1

Brand (CI), Content-Marketing, Conversion-Optimierung, Data analysis and reporting, Digital marketing strategy, Digitalization, Email Marketing, Ethics, KI / AI, Shop & E-Commerce, Social media marketing, strategy, Suchmaschinen-Marketing (SEO, SEA), Teaching, Webseite, Workshops / By Iris Gager

Artificial Intelligence for Business Users Artificial intelligence (AI) is no longer a topic of the future – it is a reality and is changing the way companies operate. As a sole proprietor, this presents many opportunities and challenges, primarily a matter of time. Thanks to my focus on digital communication/marketing and my many years of

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Teaching activities

Content-Marketing, Conversion-Optimierung, Data analysis and reporting, Digital marketing strategy, Ethics, Social media marketing, Suchmaschinen-Marketing (SEO, SEA), Teaching, Webseite, Workshops / By Iris Gager

If you discuss different topics once a year (several times a year) with people who want to generate more knowledge, who don’t know each other and therefore have no idea what they have in common, then I’m usually in the “classroom”. I still don’t see myself as an educator. Because what I do is educational

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CDA

Content-Marketing, Data analysis and reporting, Digital marketing strategy, Digitalization, Social media marketing, strategy, Suchmaschinen-Marketing (SEO, SEA), Teaching, Webseite, Workshops / By Iris Gager

The Creative Design Academy (CDA) has a lot of potential in its ranks again this year. For me it was a real pleasure to be able to look after the many small and large pieces of content, questions, perspectives and approaches in the context of online marketing (including SEO, SEM, social, etc.). The Wifi Burgenland

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search & co.

Content-Marketing, Data analysis and reporting, Digital marketing strategy, Social media marketing, strategy, Suchmaschinen-Marketing (SEO, SEA), Teaching, Webseite / By Iris Gager

Terms such as search engine optimization, search engine advertising (advertising), conversions, KPIs (Key Performance Indicators) and much more. dominate our everyday life. Behind these (and others) the commissioning company is given the opportunity — with a system — to have more success with different perspectives, tactics and strategies. What it means to be “successful” is

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Neuromarketing

Conversion-Optimierung, Data analysis and reporting, Digital marketing strategy, Ethics, strategy / By Iris Gager

Neuromarketing helps us to make human behavior more predictable. For example, one has heard of the “eye tracker”. Image acquisition software makes it possible – if the test candidate is presented with a subject – to record where, how often and how long the eyes have stayed at a certain point. Other tools (e.g. measuring

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Reading

Brand (CI), Data analysis and reporting, Digital marketing strategy, Ethics, strategy / By Iris Gager

I have always loved stories. Any kind of story, told, written, shown. Preview, Now-Time, Review. Recently, George A. Akerlof and Robert J. Shiller, in their book Phishing for Phools: The Economics of Manipulation and Deception, tells me a little about learning from the past. To learn deductions for the reality of life from science.

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Altered targeting

Content-Marketing, Data analysis and reporting, Digitalization, Social media marketing, Suchmaschinen-Marketing (SEO, SEA), Webseite / By Iris Gager

What does altered targeting mean and why is it so important? Targeting occupies us marketers at the beginning of our career. We work with schemes (e.g. Sinus Mileus, Austria), with personas (short descriptions of a target group person), we project our assumptions into the specifications of Facebook and more expensive media planning options.

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Media planning

Conversion-Optimierung, Data analysis and reporting, Digital marketing strategy, Social media marketing, Suchmaschinen-Marketing (SEO, SEA), Webseite, Workshops / By Iris Gager

When you work in the advertising industry, you always stumble across the word media planning. But what does media planning really mean? When the customer says please put this online, they usually mean their own platform (website) as well as external platforms such as Facebook, Instagram, Pinterest, etc.

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Data processing

Data analysis and reporting, Digital marketing strategy, Shop & E-Commerce / By Iris Gager

With the end of the Privacy Shield (July 2020), corporate data processing is again in the spotlight. All data processing by US corporations that have found entry into their own digital world must be checked for legitimacy.

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