Data analysis and reporting -

18. May 2022

Media planning

When you work in the advertising industry, you always stumble across the word media planning. But what does media planning really mean? When the customer says please put this online, they usually mean their own platform (website) as well as external platforms such as Facebook, Instagram, Pinterest, etc.

14. September 2020

Data processing

With the end of the Privacy Shield (July 2020), corporate data processing is again in the spotlight. All data processing by US corporations that have found entry into their own digital world must be checked for legitimacy.

6. August 2020

Payment systems

If you want to run an online shop, the right choice of payment system is often important for business success. Content management systems offer integrated and disintegrated options (see Magento / Shopify vs. WooCommerce)

23. June 2020

Platforms

Everyone seems to agree: platforms determine the future. Platforms such as Amazon, eBay, Alibaba etc. are mentioned in the same breath as places of encounter on the Internet try to map regional diversity.

26. February 2020

Project costs

If you want to advertise, this is associated with project costs. How these are composed and how many steps are necessary to realize the vision is often unclear. It is all the more important to place your trust in hands who have already made some journeys in the digital world.

21. October 2018

Content

Based on an older appearance, the user can guess that movement has visited the company, but clear communication is recommended. Google has no idea, Google knows.

3. May 2018

Online Shop

Providing an online shop for your customers is one of several options for marketing your own products. The .pdf view of selected products (features per category, promotional products, seasonal products) can work in parallel.

18. February 2018

Facebook

What does the change in Facebook strategy mean for your customers? The topicality of the newsfeed is in the hands of the user. As a company, your own fans can intervene. But how many will answer the call?

5. April 2017

Channel diversity

“Space, endless expanses. The year is 2200. These are the adventures of the spaceship Enterprise, which (…) is on its way to explore strange galaxies, new life and new civilizations.” ( Raumschiff Enterprise 1972 ) This is what it feels like in 2017, differentiating the major channels (TV, radio, print , Online, mobile) not.