Data analysis and reporting – Page 2

Data processing

Data analysis and reporting, Digital marketing strategy, Shop & E-Commerce / By Iris Gager

With the end of the Privacy Shield (July 2020), corporate data processing is again in the spotlight. All data processing by US corporations that have found entry into their own digital world must be checked for legitimacy.

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Payment systems

Conversion-Optimierung, Data analysis and reporting, Digital marketing strategy, Shop & E-Commerce / By Iris Gager

If you want to run an online shop, the right choice of payment system is often important for business success. Content management systems offer integrated and disintegrated options (see Magento / Shopify vs. WooCommerce)

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Platforms

Brand (CI), Content-Marketing, Data analysis and reporting, Digital marketing strategy / By Iris Gager

Everyone seems to agree: platforms determine the future. Platforms such as Amazon, eBay, Alibaba etc. are mentioned in the same breath as places of encounter on the Internet try to map regional diversity.

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Project costs

Conversion-Optimierung, Data analysis and reporting, Workshops / By Iris Gager

If you want to advertise, this is associated with project costs. How these are composed and how many steps are necessary to realize the vision is often unclear. It is all the more important to place your trust in hands who have already made some journeys in the digital world.

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Content

Conversion-Optimierung, Data analysis and reporting, Suchmaschinen-Marketing (SEO, SEA) / By Iris Gager

Content – Based on an older appearance, the user can guess that movement has visited the company, but clear communication is recommended. Google has no idea, Google knows.

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Online Shop

Conversion-Optimierung, Data analysis and reporting, Shop & E-Commerce / By Iris Gager

Providing an online shop for your customers is one of several options for marketing your own products. The .pdf view of selected products (features per category, promotional products, seasonal products) can work in parallel.

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Facebook

Data analysis and reporting, Social media marketing, Suchmaschinen-Marketing (SEO, SEA) / By Iris Gager

Facebook – What does the change in Facebook strategy mean for your customers? The topicality of the newsfeed is in the hands of the user. As a company, your own fans can intervene. But how many will answer the call?

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Channel diversity

Data analysis and reporting, Digital marketing strategy / By Iris Gager

Channel diversity – “Space, infinite expanses. The year is 2200. These are the adventures of the spaceship Enterprise, which (…) is on its way to explore strange galaxies, new life and new civilizations.” (Raumschiff Enterprise 1972) This is what it feels like in 2017, if one does not differentiate between the major channels (TV, radio, print, online, mobile).

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