If you discuss different topics once a year (several times a year) with people who want to generate more knowledge, who don’t know each other and therefore have no idea what they have in common, then I’m usually in the “classroom”. I still don’t see myself as an educator. Because what I do is educational […]
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The Creative Design Academy (CDA) has a lot of potential in its ranks again this year. For me it was a real pleasure to be able to look after the many small and large pieces of content, questions, perspectives and approaches in the context of online marketing (including SEO, SEM, social, etc.). The Wifi Burgenland
Story telling is one of many ways we humans remember something. The art of telling stories is often used quite naturally (“self-evidently” from the perspective of the decision-makers). In practical terms, this means that stories are strongest when they are true. Life has its own dramaturgy and the lessons are usually in retrospect. So when
As part of our work for the Burgenland Advertising and Market Communication specialist group, we discussed many avenues this year. The ADEBAR advertising price has been reorganized. The announcement on the way. The International Advertising Association, or IAA for short, is currently focusing on how important a transparent tender with fair conditions is for providers.
Winter is coming to the country. We seem to work longer and harder, the sunlight slipping from our hands. If you want to write good texts, it takes time – and as the saying goes – brains. But often the feeling we have when writing is on a par with our path to successful writing.
The subject of AI (artificial intelligence) is apparently on everyone’s lips. As a marketing agency, it is important to Digibond to have its finger on the pulse. The current options in terms of competition and resources for text-based AIs are intriguing. This is how I felt the last time I did an online search on
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Terms such as search engine optimization, search engine advertising (advertising), conversions, KPIs (Key Performance Indicators) and much more. dominate our everyday life. Behind these (and others) the commissioning company is given the opportunity — with a system — to have more success with different perspectives, tactics and strategies. What it means to be “successful” is
Neuromarketing helps us to make human behavior more predictable. For example, one has heard of the “eye tracker”. Image acquisition software makes it possible – if the test candidate is presented with a subject – to record where, how often and how long the eyes have stayed at a certain point. Other tools (e.g. measuring
![[ Blog ] Lesen](https://digibond.at/wp-content/uploads/2022/11/Teaser-Lesen-2022-1024x288.jpg)
I have always loved stories. Any kind of story, told, written, shown. Preview, Now-Time, Review. Recently, George A. Akerlof and Robert J. Shiller, in their book Phishing for Phools: The Economics of Manipulation and Deception, tells me a little about learning from the past. To learn deductions for the reality of life from science.
![[ Blog ] Media Planning](https://digibond.at/wp-content/uploads/2022/05/Digibond_2022_Blog-Werbeplanung-1024x288.jpg)
When you work in the advertising industry, you always stumble across the word media planning. But what does media planning really mean? When the customer says please put this online, they usually mean their own platform (website) as well as external platforms such as Facebook, Instagram, Pinterest, etc.
