Digital marketing strategy

#tag

Hashtags (#) allow you to search and find (shared) moments on the platform of your choice. They tell of assignments for selected information (visual, audiovisual, textual). # always tell about you (target group).

#tag Read More »

Local beauty

Booking tools, Content-Marketing, Digital marketing strategy / By Iris Gager

Local beauty – Authentic anticipation shows in credible product presentation. This is embedded in a system of entrepreneurial diligence, characterized by political leeway. Pictures tell stories – from the beginning to the end of the holiday.

Local beauty Read More »

Networking

Content-Marketing, Digital marketing strategy, Suchmaschinen-Marketing (SEO, SEA) / By Iris Gager

Networking – Networking is the same for everyone. Democracy demands something like this, or was it Digital Agenda Europe? In order to achieve this, we can neither treat all users equally nor ignore the fact that data streams have the same effect. But their significance is anchored in geopolitical weighting.

Networking Read More »

Points of view

Brand (CI), Digital marketing strategy / By Iris Gager

Perspectives – Is there a difference between B2B and B2C? Theoretically, the models diverge in their complexity. But how understandable is it for the marketing manager? Does the programmer have another job? Does the designer have to work with other specifics? The message counts.

Points of view Read More »

Channel diversity

Data analysis and reporting, Digital marketing strategy / By Iris Gager

Channel diversity – “Space, infinite expanses. The year is 2200. These are the adventures of the spaceship Enterprise, which (…) is on its way to explore strange galaxies, new life and new civilizations.” (Raumschiff Enterprise 1972) This is what it feels like in 2017, if one does not differentiate between the major channels (TV, radio, print, online, mobile).

Channel diversity Read More »