Digital marketing strategy – Page 2

Neuromarketing

Conversion-Optimierung, Data analysis and reporting, Digital marketing strategy, Ethics, strategy / By Iris Gager

Neuromarketing helps us to make human behavior more predictable. For example, one has heard of the “eye tracker”. Image acquisition software makes it possible – if the test candidate is presented with a subject – to record where, how often and how long the eyes have stayed at a certain point. Other tools (e.g. measuring […]

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Reading

Brand (CI), Data analysis and reporting, Digital marketing strategy, Ethics, strategy / By Iris Gager

I have always loved stories. Any kind of story, told, written, shown. Preview, Now-Time, Review. Recently, George A. Akerlof and Robert J. Shiller, in their book Phishing for Phools: The Economics of Manipulation and Deception, tells me a little about learning from the past. To learn deductions for the reality of life from science.

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Media planning

Conversion-Optimierung, Data analysis and reporting, Digital marketing strategy, Social media marketing, Suchmaschinen-Marketing (SEO, SEA), Webseite, Workshops / By Iris Gager

When you work in the advertising industry, you always stumble across the word media planning. But what does media planning really mean? When the customer says please put this online, they usually mean their own platform (website) as well as external platforms such as Facebook, Instagram, Pinterest, etc.

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Advertising Awards

Brand (CI), Conversion-Optimierung, Digital marketing strategy, Ethics, Social media marketing, strategy / By Iris Gager

Advertising prices are part of the visibility of our advertising industry. Agencies and customers face an (online) jury made up of experts and industry colleagues. Whether the jury is composed of the same federal state or other Austrian federal states depends on the approach of the respective federal state. The winners automatically go to AUSTRIACUS,

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Values

Brand (CI), Content-Marketing, Digital marketing strategy, Ethics, Social media marketing, strategy / By Iris Gager

Values are used by different cultures, people (influencers) and companies. Used to provide guidance, to make a point of view, weighting of one kind or another public. But how do we as individuals, as users, deal with this knowledge? How do we find out about this?

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Project Processes

Content-Marketing, Conversion-Optimierung, Digital marketing strategy, Webseite / By Iris Gager

When you start a project together, you often have no idea how much time or work will really go into it: you guess, you know, you see, or overlook (time) – all from experience. The customer is similar – you hope, you believe, you need, or lose (trust) – all from experience.

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Empathic communications

Content-Marketing, Digital marketing strategy, strategy, Webseite / By Iris Gager

Empathic communication is the unique selling point that others choose for Digibond. A small agency that dances on (too) many Kirtagen and focuses on digital marketing communication, has gained a foothold in the teaching area and still wants to be innovative – thanks for this perspective.

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Peace & comfort

Digital marketing strategy, strategy, Webseite / By Iris Gager

In the digital area, peace and comfort means understanding the user, the target group. Depending on the corporate strategy and goals, a website represents the “home base” itself; being the first contact point for information. The extent to which the information itself may be good, meaningful or correct ist not discussed here.

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Team

Conversion-Optimierung, Digital marketing strategy, strategy / By Iris Gager

Supposedly you can do more in a team. Supposedly you are more successful together. But what clout a team has depends mainly on its composition (motivation) to do it. Findet man sich in einem coolen Projekt wieder und weiß eigentlich gar nicht wie man dazu gekommen ist, kann das zwei Optionen beinhalten.

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Teaching

Content-Marketing, Digital marketing strategy, Ethics, strategy, Workshops / By Iris Gager

I have rediscovered teaching for a few months. Since then, many exciting things have happened at the Vienna Advertising Academy, course for market communication. The Vienna Advertising Academy is a unique facility in the context of Wifi and the City School Council.

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