![[Blog] Respect](https://digibond.at/wp-content/uploads/2019/10/Blog-Digibond-Respekt-1024x288.jpg)
Respect – Why is it important to show current information on your own platform? Why not just run a Google Adwords, Facebook, Instagram or Pinterest campaign? We create credibility through all channels but our heart always remains the website.
![[Blog] Technical](https://digibond.at/wp-content/uploads/2019/09/Blog-Digibond-Technisches-1024x288.jpg)
Technical – When I discuss technical questions with colleagues from my industries (advertising & market communication, IT services) it feels like a trip. A journey to a destination that is concrete and yet unassailable. Or can you smell, taste and touch a website?
![[Blog] data payment](https://digibond.at/wp-content/uploads/2019/08/Blog-Digibond-Datenzahlung-1024x288.jpg)
Data payment – data payment as an anonymous currency on the Internet. Most people read texts on the Internet via posts (Facebook), articles (newspapers / magazines) and receive information (website / products / shop). Most people see images on the Internet through similar and related media channels (Pinterest, Instagram> owned by Facebook). So why is there so much free information?
![[ Blog ] Word Camp 2019](https://digibond.at/wp-content/uploads/2019/05/Blog-Digibond-WordCamp2019-9-1024x288.jpg)
The WordCamp Vienna [2019] took place at the end of April in the Old General Hospital. A range of different topics was offered. Main focus for project and content managers, SEO components and a separate “developer” (programmer) day.
WordCamp Vienna [2019] Read More »
![[Blog] The message](https://digibond.at/wp-content/uploads/2019/03/Blog-Digibond-Die-Botschaft-1024x288.jpg)
The message – the meaning of the word does count. Because every word has meaning. This meaning is accompanied by a context. This lets classical, rock or pop music play in the background. But are we talking to an old lady or a young woman? A beautiful piano player or a good politician. Each one his and me mine, that’s what it’s all about.
![[Blog] Father, mother, child](https://digibond.at/wp-content/uploads/2019/02/Blog-Digibond-Vater-Mutter-Kind-1024x288.jpg)
Father, mother, child – target groups are usually difficult to pin down. If you really want to think of a target group, personas help. These support the abstraction process and promote creativity with regard to marketing communication.
Father, mother, child Read More »
![[Blog] content: meaning](https://digibond.at/wp-content/uploads/2019/01/Blog-Digibond-Content-Bedeutung-1024x288.jpg)
Meaning: Content – if you look at content on platforms (newspapers, magazines, information platforms) they all have one thing in common: Each platform follows its own structure. Own textures. This depends on the needs of the target group (who should be reached and addressed), which in turn is in line with the corporate strategy.
![[Blog] Snowflakes](https://digibond.at/wp-content/uploads/2018/11/Blog-Digibond-Schneeflocken-9-1024x288.jpg)
Snowflakes – The seasons change. This goes hand in hand with the habits of our users. A website in a summer dress loses its appeal at sub-zero temperatures, as does the outdated article in terms of relevance.
![[ Blog ] Gutenberg](https://digibond.at/wp-content/uploads/2018/10/Blog-Digibond-Gutenberg-1024x288.jpg)
Gutenberg – There are constant improvements and innovations in web technologies. Gutenberg is an exemplary WordPress product that, together with coders worldwide, is pushing the common WP programming into a real innovation.
![[Blog] Print and Co](https://digibond.at/wp-content/uploads/2018/07/Blog-Digibond-Print-und-Co-1024x288.jpg)
Print & Co – The different options of print products is often overwhelming. Newspapers, flyers, business cards, posters, banners, roll-ups, adhesive films, signs, stationery, etc. The effect of print is much more difficult to measure compared to online. Almost comparable to the measurement of brand impact / brand image (native advertising).
