Brand (CI) – Page 2 – ALL { WE CREATE }

New year rocks

Audit, Brand (CI), Ethics, strategy / By Iris Gager

At the beginning of 2021, I was pleased because of the many changes in communication: Less travel times, more efficiency. This has held up more or less all year round, even though the importance of people, the social component in all digital matters, has become even more prominent.

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CO2 friendly website

Audit, Brand (CI), Conversion-Optimierung, strategy / By Iris Gager

The topic of CO2-friendly website has been occupying IT service providers for some time. Retail chains (e.g. Zalando) and petrol station operators (e.g. BP) are fully committed to showing consumers their CO2 fingerprint with conversions in cents. The extent to which companies that sell or distribute CO2-harmful products (fuel) themselves (transport and delivery services) are

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Conservation-Tax

Brand (CI), Ethics, Shop & E-Commerce, strategy / By Iris Gager

I had stimulating conversations with many colleagues on the subject of cultural decay in cities and villages (vacancy) – the future solution is “preservation tax”. This is only possible from now on and the idea does not claim to be applicable as aid packages for existing empty centers as we perceive them from all cities

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Rental website

Brand (CI), Webseite / By Iris Gager

There are many ways to get your own website. Some providers offer do-it-yourself construction kits, others actively help with the creation (if content is available), others support the creation of content. Depending on the offer and contract, rental websites are certainly just as useful as construction kits.

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C exponent 3

Brand (CI), Digital marketing strategy, Workshops / By Iris Gager

The Kreativwirtschaft Austria (KAT) supports creative professionals in Austria. As part of the C exponent 3 coaching, a selected choice of entrepreneurs from every federal state is offered a strong network.

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Correct thinking

Brand (CI), Digital marketing strategy, Ethics, strategy / By Iris Gager

What does correct thinking mean in times of upheaval and change? The entrepreneur is always aware of being influenced by external factors, by the changes that time brings me. In my opinion, this is necessary for survival in the classic example of digitization (transformation, optimization of processes, etc.).

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Rethink

Brand (CI), strategy, Workshops / By Iris Gager

A few weeks ago I completed the UBIT Academy incite “Digitallotse” course together with around 12 colleagues. The reason for this training was and is to strengthen the consulting services of my own company and to research methods and perspectives.

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Platforms

Brand (CI), Content-Marketing, Data analysis and reporting, Digital marketing strategy / By Iris Gager

Everyone seems to agree: platforms determine the future. Platforms such as Amazon, eBay, Alibaba etc. are mentioned in the same breath as places of encounter on the Internet try to map regional diversity.

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Father, mother, child

Brand (CI), strategy, Workshops / By Iris Gager

Father, mother, child – target groups are usually difficult to pin down. If you really want to think of a target group, personas help. These support the abstraction process and promote creativity with regard to marketing communication.

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Scheme

Brand (CI), strategy, Workshops / By Iris Gager

Schema – In marketing and advertising, schema-congruent and incongruent aspects play an essential role. The recognition of a brand depends on it. No fishing for compliments possible.

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