Brand (CI) – Page 2 – ALL { WE CREATE }

Conservation-Tax

Brand (CI), Ethics, Shop & E-Commerce, strategy / By Iris Gager

I had stimulating conversations with many colleagues on the subject of cultural decay in cities and villages (vacancy) – the future solution is “preservation tax”. This is only possible from now on and the idea does not claim to be applicable as aid packages for existing empty centers as we perceive them from all cities […]

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Rental website

Brand (CI), Webseite / By Iris Gager

There are many ways to get your own website. Some providers offer do-it-yourself construction kits, others actively help with the creation (if content is available), others support the creation of content. Depending on the offer and contract, rental websites are certainly just as useful as construction kits.

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C exponent 3

Brand (CI), Digital marketing strategy, Workshops / By Iris Gager

The Kreativwirtschaft Austria (KAT) supports creative professionals in Austria. As part of the C exponent 3 coaching, a selected choice of entrepreneurs from every federal state is offered a strong network.

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Correct thinking

Leave a Comment / Brand (CI), Digital marketing strategy, Ethics, strategy / By Iris Gager

What does correct thinking mean in times of upheaval and change? The entrepreneur is always aware of being influenced by external factors, by the changes that time brings me. In my opinion, this is necessary for survival in the classic example of digitization (transformation, optimization of processes, etc.).

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Rethink

Brand (CI), strategy, Workshops / By Iris Gager

A few weeks ago I completed the UBIT Academy incite “Digitallotse” course together with around 12 colleagues. The reason for this training was and is to strengthen the consulting services of my own company and to research methods and perspectives.

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Platforms

Brand (CI), Content-Marketing, Data analysis and reporting, Digital marketing strategy / By Iris Gager

Everyone seems to agree: platforms determine the future. Platforms such as Amazon, eBay, Alibaba etc. are mentioned in the same breath as places of encounter on the Internet try to map regional diversity.

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Father, mother, child

Brand (CI), strategy, Workshops / By Iris Gager

Father, mother, child – target groups are usually difficult to pin down. If you really want to think of a target group, personas help. These support the abstraction process and promote creativity with regard to marketing communication.

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Scheme

Brand (CI), strategy, Workshops / By Iris Gager

Schema – In marketing and advertising, schema-congruent and incongruent aspects play an essential role. The recognition of a brand depends on it. No fishing for compliments possible.

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Moving within the web

Brand (CI), Digital marketing strategy, Suchmaschinen-Marketing (SEO, SEA) / By Iris Gager

Moving within the Web – What Does Moving On The Web Mean? If you consider the one-off steps in such a process, every move will pay off. Pages that should be strategically polished, faster and more user-friendly require preparation.

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Customer stars

Audit, Brand (CI), Digital marketing strategy / By Iris Gager

Customer stars – The world of customer stars is constantly expanding. We seldom see what happens to negative stars. However, different companies and business models allow a multitude of visible voices.

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