Content-Marketing – Page 2 – ALL { WE CREATE }

Content Marketing

Content-Marketing, Conversion-Optimierung, Digital marketing strategy / By Iris Gager

Content Marketing is a gentle and sustainable form of online sales. Stories are told. Stories that should be remembered, inspire and make you think. The company’s own products are made available to users on their own media and channels.

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Credibility

Content-Marketing, Digital marketing strategy, strategy / By Iris Gager

Credibility – What is important for successful communication? Credibility.

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Meaning: content

Content-Marketing, Workshops / By Iris Gager

Meaning: Content – if you look at content on platforms (newspapers, magazines, information platforms) they all have one thing in common: Each platform follows its own structure. Own textures. This depends on the needs of the target group (who should be reached and addressed), which in turn is in line with the corporate strategy.

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Native Music

Content-Marketing, Digital marketing strategy / By Iris Gager

Native Music – Especially after Christmas it is clear. QUIET. No fuss – that’s what it’s about. New Year’s Eve is just around the corner and it’ll be loud again for a moment. If you look at this from a native advertising perspective, it quickly becomes clear that this is what the whole year is all about.

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Personalization

Content-Marketing, Digital marketing strategy, Social media marketing / By Iris Gager

Personalization – When looking at social media from a personalization perspective, there are three main components: text, images, and audiovisual media. These are used contextually in direct or indirect dependency on one another.

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Pixel (px)

Content-Marketing, Webseite, Workshops / By Iris Gager

Pixels (px) – Why do pictures get blurred when enlarged? What does the pixel term have to do with it and why is there talk of resolution when it comes to image quality?

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Local beauty

Booking tools, Content-Marketing, Digital marketing strategy / By Iris Gager

Local beauty – Authentic anticipation shows in credible product presentation. This is embedded in a system of entrepreneurial diligence, characterized by political leeway. Pictures tell stories – from the beginning to the end of the holiday.

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Networking

Content-Marketing, Digital marketing strategy, Suchmaschinen-Marketing (SEO, SEA) / By Iris Gager

Networking – Networking is the same for everyone. Democracy demands something like this, or was it Digital Agenda Europe? In order to achieve this, we can neither treat all users equally nor ignore the fact that data streams have the same effect. But their significance is anchored in geopolitical weighting.

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User

Content-Marketing, Conversion-Optimierung, Suchmaschinen-Marketing (SEO, SEA) / By Iris Gager

The user lives in his own universe. This consists of a multitude of preferences, properties and characteristics. In order to sell products and services, socio-demographic and geographical features help us to narrow down the customer base. Furthermore, psychological, social psychological, sociological and combined criteria serve this necessity. From my point of view, understanding the customer and understanding his needs remains the hightest value.

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Lorem Ipsum

Content-Marketing, Webseite / By Iris Gager

Lorem Ipsum, that’s how the first paragraph started. Followed by a series of more – still Latin – words full of presence and meaning. Apparently a Latin guideline for the publishing and advertising industries.

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