strategy – Page 2 – ALL { WE CREATE }

Values

Brand (CI), Content-Marketing, Digital marketing strategy, Ethics, Social media marketing, strategy / By Iris Gager

Values are used by different cultures, people (influencers) and companies. Used to provide guidance, to make a point of view, weighting of one kind or another public. But how do we as individuals, as users, deal with this knowledge? How do we find out about this?

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New year rocks

Audit, Brand (CI), Ethics, strategy / By Iris Gager

At the beginning of 2021, I was pleased because of the many changes in communication: Less travel times, more efficiency. This has held up more or less all year round, even though the importance of people, the social component in all digital matters, has become even more prominent.

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Knowledge management

Audit, Ethics, strategy / By Iris Gager

The view of knowledge management is correspondingly diverse in different company forms. The extent to which knowledge is used by the knowledge culture, system and infrastructure (from the operational, strategic or normative level) is touched on a little. What is important to me is the awareness that knowledge management leads to more efficiency and stronger

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Empathic communications

Content-Marketing, Digital marketing strategy, strategy, Webseite / By Iris Gager

Empathic communication is the unique selling point that others choose for Digibond. A small agency that dances on (too) many Kirtagen and focuses on digital marketing communication, has gained a foothold in the teaching area and still wants to be innovative – thanks for this perspective.

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CO2 friendly website

Audit, Brand (CI), Conversion-Optimierung, strategy / By Iris Gager

The topic of CO2-friendly website has been occupying IT service providers for some time. Retail chains (e.g. Zalando) and petrol station operators (e.g. BP) are fully committed to showing consumers their CO2 fingerprint with conversions in cents. The extent to which companies that sell or distribute CO2-harmful products (fuel) themselves (transport and delivery services) are

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Peace & comfort

Digital marketing strategy, strategy, Webseite / By Iris Gager

In the digital area, peace and comfort means understanding the user, the target group. Depending on the corporate strategy and goals, a website represents the “home base” itself; being the first contact point for information. The extent to which the information itself may be good, meaningful or correct ist not discussed here.

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Conservation-Tax

Brand (CI), Ethics, Shop & E-Commerce, strategy / By Iris Gager

I had stimulating conversations with many colleagues on the subject of cultural decay in cities and villages (vacancy) – the future solution is “preservation tax”. This is only possible from now on and the idea does not claim to be applicable as aid packages for existing empty centers as we perceive them from all cities

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Team

Conversion-Optimierung, Digital marketing strategy, strategy / By Iris Gager

Supposedly you can do more in a team. Supposedly you are more successful together. But what clout a team has depends mainly on its composition (motivation) to do it. Findet man sich in einem coolen Projekt wieder und weiß eigentlich gar nicht wie man dazu gekommen ist, kann das zwei Optionen beinhalten.

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Teaching

Content-Marketing, Digital marketing strategy, Ethics, strategy, Workshops / By Iris Gager

I have rediscovered teaching for a few months. Since then, many exciting things have happened at the Vienna Advertising Academy, course for market communication. The Vienna Advertising Academy is a unique facility in the context of Wifi and the City School Council.

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Encouragement?

Digital marketing strategy, Ethics, strategy, Workshops / By Iris Gager

Encouragements should provide a different point of view. Encouragement should motivate, sow courage. People who encourage (entrepreneurs) are people who drive movement. Encouragements are cool. Encouragements are casual. Encouragers see new ways where others give up. Encouragements are strong. We are encouragers.

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