Thoughts on the digital world in blog format (since 2017)

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[ Blog ] E-Day
Email Marketing

E-Day

The E Day is organized annually by the Austrian Chamber of Commerce The event deals with current topics and contains a wealth of ideas for a wide variety of industries

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[Blog] Moving the Web
Brand (CI)

Moving within the web

Moving within the Web 8211 What Does Moving On The Web Mean If you consider the one off steps in such a process every move will pay off Pages that should be strategically polished faster and more user friendly require preparation

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[ Blog ] WordCamp
Digital marketing strategy

WordCamp

WordCamp 8211 The WordCamp Vienna took place from April 7th to 8th on the UNI campus in the Old General Hospital The number of speakers was plentiful The mood was shaped by entrepreneurship

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[Blog] Personalization
Content-Marketing

Personalization

Personalization 8211 When looking at social media from a personalization perspective there are three main components text images and audiovisual media These are used contextually in direct or indirect dependency on one another

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[ Blog ] Facebook
Data analysis and reporting

Facebook

Facebook 8211 What does the change in Facebook strategy mean for your customers The topicality of the newsfeed is in the hands of the user As a company your own fans can intervene But how many will answer the call

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[Blog] customer stars
Audit

Customer stars

Customer stars 8211 The world of customer stars is constantly expanding We seldom see what happens to negative stars However different companies and business models allow a multitude of visible voices

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[ Blog ] Domains
Brand (CI)

Domain

Domain 8211 The right domain is essential For every user who wants to memorize a company without a bookmark a connection to the brand range must be clearly and easily recognizable The adequate choice of the name of your own domain depends on a few factors

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[Blog] Personality of the company
Brand (CI)

Personality of the company

Company personality 8211 The company 8217 s digital personality works through its leadership The boss thus becomes the North Star for his employees i e gives direction As such it offers orientation and advice What goes hand in hand with our corporate values where do we have leeway and what

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[Blog] project management
Brand (CI)

Project management

Project management 8211 Some time ago I took over the project management for a website relaunch Only in the course of the familiarization phase did it become clear in addition to the concept work the choice of partner agency briefing the server conversion new connections customer card cash register systems

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[ Blog ] Pixel
Content-Marketing

Pixel (px)

Pixels px 8211 Why do pictures get blurred when enlarged What does the pixel term have to do with it and why is there talk of resolution when it comes to image quality

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[ Blog ] Hashtag
Digital marketing strategy

#tag

Hashtags allow you to search and find shared moments on the platform of your choice They tell of assignments for selected information visual audiovisual textual always tell about you target group

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[Blog] Local Beauty
Booking tools

Local beauty

Local beauty 8211 Authentic anticipation shows in credible product presentation This is embedded in a system of entrepreneurial diligence characterized by political leeway Pictures tell stories 8211 from the beginning to the end of the holiday

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[Blog] networking
Content-Marketing

Networking

Networking 8211 Networking is the same for everyone Democracy demands something like this or was it Digital Agenda Europe In order to achieve this we can neither treat all users equally nor ignore the fact that data streams have the same effect But their significance is anchored in geopolitical weighting

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[Blog] points of view
Brand (CI)

Points of view

Perspectives 8211 Is there a difference between B2B and B2C Theoretically the models diverge in their complexity But how understandable is it for the marketing manager Does the programmer have another job Does the designer have to work with other specifics The message counts

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[Blog] Channel diversity
Data analysis and reporting

Channel diversity

Channel diversity 8211 8220 Space infinite expanses The year is 2200 These are the adventures of the spaceship Enterprise which 8230 is on its way to explore strange galaxies new life and new civilizations 8221 Raumschiff Enterprise 1972 This is what it feels like in 2017 if one does not

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Conversion-Optimierung

Commands

Commands 8211 What to do if Google isn 8217 t working So called commands provide a remedy The searcher enters the desired search term in the Google search field This is provided with various abbreviations This leads to a more precise differentiated and specific result list

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Conversion-Optimierung

Products

Products 8211 Every user knows best His screen shows the only possibilities of the WWW Is that the case Suppose we have a shop on the web This offers products for people aged 0 99 How do we display products best when the screen of the user is our target

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Content-Marketing

User

The user lives in his own universe This consists of a multitude of preferences properties and characteristics In order to sell products and services socio demographic and geographical features help us to narrow down the customer base Furthermore psychological social psychological sociological and combined criteria serve this necessity From my

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Shop & E-Commerce

Information flow

I use my mouse orange in color to explore the World Wide Web every day My travels follow the communication goals of companies I often encounter a storm of information with no clear identifiable meaning or concern

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Content-Marketing

Lorem Ipsum

Lorem Ipsum that 8217 s how the first paragraph started Followed by a series of more 8211 still Latin 8211 words full of presence and meaning Apparently a Latin guideline for the publishing and advertising industries

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