[ Blog ] Mission

At the beginning there is the mission , the concern and your own claim. But in which network of considerations does this play a role? Does it take a mission to be successful?

A brand name or a term that can be used for one’s own product range is associated with questions. It should be clear in advance what the company’s mission, vision and values ​​are. In the German-speaking area, mixed forms are also used under the term mission statement and corporate philosophy.

A mission statement provides orientation for the company’s values ​​and goals, both internally and externally. Motivation and inspiration for the company and product success are clearly communicated here. The English-language term “Mission Statement” comes close to the German generic term.

What is a mission? Essentially, the mission explains why there is a company.

We all know the James Bond. One man, a mission. Ethan Hunt (Tom Cruise) in Mission Impossible is also pursuing his goal. With the help of technical equipment and the cooperation of old and new friends, everyone stays true to the success. Independent of the Hochschaubahn ride. The benefits of the company can and should be clear for the employee and the customer.

Q: A perfectly normal fountain pen. You shoot up here and you have an exquisite mixture of nitrite and hydrochloric acid that eats away all metals.

Bond: You can use it to write the most poisonous letters. (Octopussy 1983)

Significant questions anyone who questions their mission can ask themselves are:

  • What is the sense of our work?
  • What is our job ?
  • What benefits do we deliver?
  • What are our core competencies?
  • What are clear competitive advantages over the competition?
    and much more.

At first glance, these questions seem easy to answer. Take your time. A good mission statement (or mission statement) has to hold from all angles. Whether owner, employee, supplier or customer. Stakeholders have different influencing factors and are still addressed in the mission statement at the same time.

A significant differentiation, however, is the Brand Mission Statement . This is in natural harmony with the company’s vision and mission. This is the brand’s guiding principle.

Clearly show the recognizability and appearance of the brand (whether companies like Johnson & Johnson or Produkt Pampers). This can be understood intuitively, often not an easy task that advertising agencies deal with on a daily basis.

Regardless of whether they are well-known brands with historical relevance such as Coca-Cola or newly developed brands. The mission is clear to everyone, because successful brands know what they stand for, what they want to do and how to achieve goals.

The market is alive and forgetting that can be an outdated approach if the mission is successful in year X in year Y. So does it need a mission? YES, a current one.

Our mission is: Creating digital inspiration with joy