[ Blog ] Newsletter

Newsletters are of particular importance for companies. They help to support company loyalty and product information at the same time.

There are a variety of newsletter systems for the different content management systems (CMS) such as Typo3, WordPress, platforms such as Shopify, Magento, WooCommerce. Newsletter manufacturers often offer their applications optimized for the systems mentioned. If you want to deal seriously with the subject, MailChimp ( Features ) offers a comprehensive insight into contemporary and modern possibilities in user management (internal company resources), evaluation options (with industry comparison and link-click map) and learning processes.

A universe of options opens up with just a few clicks. The first question is – does my company want to tell stories (content marketing, native advertising) and be remembered? Does my company want to primarily sell products and build on traditional mechanisms (product image, teaser text and information on sales and promotions)? Or does my company want to create real added value and use its newsletters appropriately, seasonally and in a planned manner? A media plan helps to present the orchestra of information that a company can provide in the digital world in a harmonized manner for the customer.

Recognition value plays an essential role here. A newsletter without adhering to the CI and the corporate image defined by position, mission and vision makes little sense. The customer / interested party is provided with information without being given the opportunity to create a visual or content-related bridge to the company.

The time when newsletters are sent is of particular importance; Tuesdays and Thursdays are recommended. These broadcast days promise a good starting point. Newsletters with competitions always have higher click rates than newsletters without. Therefore, a direct comparison should not be made (distortion).

Since May 25, 2018 (DSVGO), verification of the email address for new addressees has been required by law (double opt-in). It must be ensured that systems that are already in operation technically comply with the obligation. Usually this is done with just a few clicks in the newsletter system and everything is compliant.