WordCamp
WordCamp – The WordCamp Vienna took place from April 7th to 8th on the UNI campus in the Old General Hospital. The number of speakers was plentiful. The mood was shaped by entrepreneurship.
WordCamp – The WordCamp Vienna took place from April 7th to 8th on the UNI campus in the Old General Hospital. The number of speakers was plentiful. The mood was shaped by entrepreneurship.
Personalization – When looking at social media from a personalization perspective, there are three main components: text, images, and audiovisual media. These are used contextually in direct or indirect dependency on one another.
Customer stars – The world of customer stars is constantly expanding. We seldom see what happens to negative stars. However, different companies and business models allow a multitude of visible voices.
Project management – Some time ago I took over the project management for a website relaunch. Only in the course of the familiarization phase did it become clear: in addition to the concept work, the choice of partner (agency, briefing), the server conversion, new connections (customer card, cash register systems), we needed a short time horizon.
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Hashtags (#) allow you to search and find (shared) moments on the platform of your choice. They tell of assignments for selected information (visual, audiovisual, textual). # always tell about you (target group).
Local beauty – Authentic anticipation shows in credible product presentation. This is embedded in a system of entrepreneurial diligence, characterized by political leeway. Pictures tell stories – from the beginning to the end of the holiday.
Networking – Networking is the same for everyone. Democracy demands something like this, or was it Digital Agenda Europe? In order to achieve this, we can neither treat all users equally nor ignore the fact that data streams have the same effect. But their significance is anchored in geopolitical weighting.
Perspectives – Is there a difference between B2B and B2C? Theoretically, the models diverge in their complexity. But how understandable is it for the marketing manager? Does the programmer have another job? Does the designer have to work with other specifics? The message counts.
Channel diversity – “Space, infinite expanses. The year is 2200. These are the adventures of the spaceship Enterprise, which (…) is on its way to explore strange galaxies, new life and new civilizations.” (Raumschiff Enterprise 1972) This is what it feels like in 2017, if one does not differentiate between the major channels (TV, radio, print, online, mobile).