Digital marketing strategy – Page 5

Print & Co

Conversion-Optimierung, Digital marketing strategy, Workshops / By Iris Gager

Print & Co – The different options of print products is often overwhelming. Newspapers, flyers, business cards, posters, banners, roll-ups, adhesive films, signs, stationery, etc. The effect of print is much more difficult to measure compared to online. Almost comparable to the measurement of brand impact / brand image (native advertising).

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Mission

Digital marketing strategy, strategy / By Iris Gager

At the beginning there is the mission, the concern and your own claim. But in which network of considerations does this play a role? Does it take a mission to be successful?

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Digital marketing strategy, Email Marketing / By Iris Gager

Newsletters are of particular importance for companies. They help to support company loyalty and product information at the same time.

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Cookie notice

Digital marketing strategy, Workshops / By Iris Gager

For the website user, a cookie notice means information about the storage of data in the browser or use by third-party providers. The transparent formulation is shown under company-specific data protection conditions.

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Kiosk

Digital marketing strategy, strategy, Workshops / By Iris Gager

Kiosk orders of goods (e.g. drinks, food) as you know from McDonalds (since 2015) are technically unproblematic. However, there are different approaches based on the local conditions.

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Moving within the web

Brand (CI), Digital marketing strategy, Suchmaschinen-Marketing (SEO, SEA) / By Iris Gager

Moving within the Web – What Does Moving On The Web Mean? If you consider the one-off steps in such a process, every move will pay off. Pages that should be strategically polished, faster and more user-friendly require preparation.

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WordCamp

Digital marketing strategy, Workshops / By Iris Gager

WordCamp – The WordCamp Vienna took place from April 7th to 8th on the UNI campus in the Old General Hospital. The number of speakers was plentiful. The mood was shaped by entrepreneurship.

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Personalization

Content-Marketing, Digital marketing strategy, Social media marketing / By Iris Gager

Personalization – When looking at social media from a personalization perspective, there are three main components: text, images, and audiovisual media. These are used contextually in direct or indirect dependency on one another.

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Customer stars

Audit, Brand (CI), Digital marketing strategy / By Iris Gager

Customer stars – The world of customer stars is constantly expanding. We seldom see what happens to negative stars. However, different companies and business models allow a multitude of visible voices.

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Project management

Brand (CI), Digital marketing strategy, Shop & E-Commerce / By Iris Gager

Project management – Some time ago I took over the project management for a website relaunch. Only in the course of the familiarization phase did it become clear: in addition to the concept work, the choice of partner (agency, briefing), the server conversion, new connections (customer card, cash register systems), we needed a short time horizon.

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