[Blog] Personalization

When looking at social media from a personalization perspective, there are three main components: text, images, and audiovisual media. These are used contextually in direct or indirect dependency on one another.

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[Blog] customer stars

The world of customer stars is constantly expanding. We seldom see what happens to negative stars. However, different companies and business models allow a multitude of visible voices.

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[Blog] project management

Some time ago I took over the project management for a website relaunch. Only in the course of the familiarization phase did it become clear: in addition to the concept work, partner selection (agency, briefing), server conversion, new connections (customer card, cash register systems), we needed a tight time horizon.

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[ Blog ] Hashtag

Hashtags (#) allow you to search and find (shared) moments on the platform of your choice. They tell of assignments for selected information (visual, audiovisual, textual). # always tell about you (target group).

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[Blog] Local Beauty

Authentic anticipation is shown in the credible product presentation. This is embedded in a system of corporate diligence, shaped by political leeway. Pictures tell stories – from the beginning to the end of the holiday.

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[Blog] networking

Networking is the same for everyone. Democracy demands something like that, or was it digital agenda Europe? In order to achieve this, we can neither treat all users equally nor ignore the fact that data streams have the same effect. But their significance is anchored in geopolitical weighting.

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[Blog] points of view

Is there a difference between B2B and B2C? Theoretically, the models diverge in their complexity. But how understandable is it for the marketing manager? Does the programmer have a different task? Does the designer have to work with other specifics? The message counts.

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[Blog] Channel diversity

“Space, endless expanses. The year is 2200. These are the adventures of the spaceship Enterprise, which (…) is on its way to explore strange galaxies, new life and new civilizations.” ( Raumschiff Enterprise 1972 ) This is what it feels like in 2017, differentiating the major channels (TV, radio, print , Online, mobile) not.

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