[Blog] Channel diversity

“Space, endless expanses. The year is 2200. These are the adventures of the spaceship Enterprise, which (…) is on its way to explore strange galaxies, new life and new civilizations.” ( Raumschiff Enterprise 1972 ) This is what it feels like in 2017, differentiating the major channels (TV, radio, print , Online, mobile) not.

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What to do if Google doesn’t work So-called commands provide a remedy. The searcher enters the desired search term in the Google search field. This is provided with various abbreviations. This leads to a more precise, differentiated and specific result list.

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Every user knows best. His screen shows the only possibilities of the WWW. -Is that the case? Suppose we have a shop on the web. This offers products for people aged 0-99. How do we display products best when the screen of the user is our target size? Each product has specific properties that may be important for the user.

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The user lives in his own universe. This consists of a multitude of preferences, properties and characteristics. In order to sell products and services, socio-demographic and geographical features help us to narrow down the customer base. Furthermore, psychological, social psychological, sociological and combined criteria serve this necessity. From my point of view, understanding the customer and understanding his needs remains the hightest value.

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I use my mouse, orange in color, to explore the World Wide Web every day. My travels follow the communication goals of companies. I often encounter a storm of information with no clear identifiable meaning or concern.

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Lorem Ipsum, that’s how the first paragraph started. Followed by a series of more – still Latin – words full of presence and meaning. Apparently a Latin guideline for the publishing and advertising industries.

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