Customer stars

The world of customer stars is constantly expanding. We seldom see what happens to negative stars. However, different companies and business models allow a multitude of visible voices.

Rating schemes can be activated and / or deactivated in the backend of various systems (WordPress, Shopify). After completing the purchase process, the customer can usually submit a review about the product or the seller. The type of this evaluation depends on the system and the specified guidelines (or settings).

If the customer wishes to express a less favorable view, a differentiation must be made here: Is it a “hate speech” ( OSCE, hate speech ) which gives the company a veto (archiving, deletion)? Or is it a notice of defects (order process, customer service, product quality, etc.).

A high administrative effort (budget) can lead to comments (media) being “released”: The human hand sometimes works against programming (SPAM) and / or with active “customers “. Depending on the industry and market affiliation, there are good and bad examples of the flood of information.

It is important for the respective operating company: How do I deal with my own reviews. I leave for example. negatives or I react proactively and seek contact with my customers. Do I want real improvement or do I just want to lose myself in the starry sky?

Customer ratings are an exciting topic in the age of transparent people (data collections): For example, one becomes a customer or a “star builder”. at Kunudu.com (employer reviews), at Amazon.at (Warehouse Deals). You can collect impressions via eKomi (evaluation platform; had a procedure in DE in 2012 because of preferential treatment of good evaluations).

No matter how cool it all should be: Does the decision to allow “customer stars” contradict the corporate image? After all, not everything that glitters is good. Authenticity is most important.

Related Links:

Liriam Sponholz , Hate Speech in the Mass Media, 2018
No. Hate Speech Movement, Council of Europe