Blog – Page 8 – ALL { WE CREATE }

Pixel (px)

Content-Marketing, Webseite, Workshops / By Iris Gager

Pixels (px) – Why do pictures get blurred when enlarged? What does the pixel term have to do with it and why is there talk of resolution when it comes to image quality?

Local beauty

Booking tools, Content-Marketing, Digital marketing strategy / By Iris Gager

Local beauty – Authentic anticipation shows in credible product presentation. This is embedded in a system of entrepreneurial diligence, characterized by political leeway. Pictures tell stories – from the beginning to the end of the holiday.

Networking

Content-Marketing, Digital marketing strategy, Suchmaschinen-Marketing (SEO, SEA) / By Iris Gager

Networking – Networking is the same for everyone. Democracy demands something like this, or was it Digital Agenda Europe? In order to achieve this, we can neither treat all users equally nor ignore the fact that data streams have the same effect. But their significance is anchored in geopolitical weighting.

Points of view

Brand (CI), Digital marketing strategy / By Iris Gager

Perspectives – Is there a difference between B2B and B2C? Theoretically, the models diverge in their complexity. But how understandable is it for the marketing manager? Does the programmer have another job? Does the designer have to work with other specifics? The message counts.

Channel diversity

Data analysis and reporting, Digital marketing strategy / By Iris Gager

Channel diversity – “Space, infinite expanses. The year is 2200. These are the adventures of the spaceship Enterprise, which (…) is on its way to explore strange galaxies, new life and new civilizations.” (Raumschiff Enterprise 1972) This is what it feels like in 2017, if one does not differentiate between the major channels (TV, radio, print, online, mobile).

Commands

Conversion-Optimierung, Suchmaschinen-Marketing (SEO, SEA) / By Iris Gager

Commands – What to do if Google isn’t working So-called commands provide a remedy. The searcher enters the desired search term in the Google search field. This is provided with various abbreviations. This leads to a more precise, differentiated and specific result list.

Products

Conversion-Optimierung, Shop & E-Commerce, Suchmaschinen-Marketing (SEO, SEA) / By Iris Gager

Products – Every user knows best. His screen shows the only possibilities of the WWW. -Is that the case? Suppose we have a shop on the web. This offers products for people aged 0-99. How do we display products best when the screen of the user is our target size? Each product has specific properties that may be important for the user.

User

Content-Marketing, Conversion-Optimierung, Suchmaschinen-Marketing (SEO, SEA) / By Iris Gager

The user lives in his own universe. This consists of a multitude of preferences, properties and characteristics. In order to sell products and services, socio-demographic and geographical features help us to narrow down the customer base. Furthermore, psychological, social psychological, sociological and combined criteria serve this necessity. From my point of view, understanding the customer and understanding his needs remains the hightest value.

Information flow

Shop & E-Commerce, Suchmaschinen-Marketing (SEO, SEA), Webseite / By Iris Gager

I use my mouse, orange in color, to explore the World Wide Web every day. My travels follow the communication goals of companies. I often encounter a storm of information with no clear identifiable meaning or concern.