Pixels (px) – Why do pictures get blurred when enlarged? What does the pixel term have to do with it and why is there talk of resolution when it comes to image quality?
Networking – Networking is the same for everyone. Democracy demands something like this, or was it Digital Agenda Europe? In order to achieve this, we can neither treat all users equally nor ignore the fact that data streams have the same effect. But their significance is anchored in geopolitical weighting.
Channel diversity – “Space, infinite expanses. The year is 2200. These are the adventures of the spaceship Enterprise, which (…) is on its way to explore strange galaxies, new life and new civilizations.” (Raumschiff Enterprise 1972) This is what it feels like in 2017, if one does not differentiate between the major channels (TV, radio, print, online, mobile).
Products – Every user knows best. His screen shows the only possibilities of the WWW. -Is that the case? Suppose we have a shop on the web. This offers products for people aged 0-99. How do we display products best when the screen of the user is our target size? Each product has specific properties that may be important for the user.
The user lives in his own universe. This consists of a multitude of preferences, properties and characteristics. In order to sell products and services, socio-demographic and geographical features help us to narrow down the customer base. Furthermore, psychological, social psychological, sociological and combined criteria serve this necessity. From my point of view, understanding the customer and understanding his needs remains the hightest value.