Digibond, Blog, Stimmen

Thoughts on the digital world in blog format (since 2017)

For editorial blog posts, please contact me.

[ Blog ] CO2-Website
Audit

CO2 friendly website

The topic of CO2-friendly website has been occupying IT service providers for some time. Retail chains (e.g. Zalando) and petrol station operators (e.g. BP) are fully committed to showing consumers their CO2 fingerprint with conversions in cents. The extent to which companies that sell or distribute CO2-harmful products (fuel) themselves

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[Blog] Peace and comfort
Digital marketing strategy

Peace & comfort

In the digital area, peace and comfort means understanding the user, the target group. Depending on the corporate strategy and goals, a website represents the “home base” itself; being the first contact point for information. The extent to which the information itself may be good, meaningful or correct ist not

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[ Blog ] Conservation-Tax
Brand (CI)

Conservation-Tax

I had stimulating conversations with many colleagues on the subject of cultural decay in cities and villages (vacancy) – the future solution is “preservation tax”. This is only possible from now on and the idea does not claim to be applicable as aid packages for existing empty centers as we

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[ Blog ] Team
Conversion-Optimierung

Team

Supposedly you can do more in a team. Supposedly you are more successful together. But what clout a team has depends mainly on its composition (motivation) to do it. Findet man sich in einem coolen Projekt wieder und weiß eigentlich gar nicht wie man dazu gekommen ist, kann das zwei

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[Blog] teaching
Content-Marketing

Teaching

I have rediscovered teaching for a few months. Since then, many exciting things have happened at the Vienna Advertising Academy, course for market communication. The Vienna Advertising Academy is a unique facility in the context of Wifi and the City School Council.

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[ Blog ] Rental website
Brand (CI)

Rental website

There are many ways to get your own website. Some providers offer do-it-yourself construction kits, others actively help with the creation (if content is available), others support the creation of content. Depending on the offer and contract, rental websites are certainly just as useful as construction kits.

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[Blog] Encouragement
Digital marketing strategy

Encouragement?

Encouragements should provide a different point of view. Encouragement should motivate, sow courage. People who encourage (entrepreneurs) are people who drive movement. Encouragements are cool. Encouragements are casual. Encouragers see new ways where others give up. Encouragements are strong. We are encouragers.

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[ Blog ] C exponent 3
Brand (CI)

C exponent 3

The Kreativwirtschaft Austria (KAT) supports creative professionals in Austria. As part of the C exponent 3 coaching, a selected choice of entrepreneurs from every federal state is offered a strong network.

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[Blog] New perspectives
Audit

New perspectives

If you change an existing system, new perspectives (or a breath of fresh air) are essential. This is often perceived as an attack by the existing “architect” or team. Furthermore, without knowing the previous steps and evaluated options, sensitivity is often not enough.

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[Blog] Correct thinking
Brand (CI)

Correct thinking

What does correct thinking mean in times of upheaval and change? The entrepreneur is always aware of being influenced by external factors, by the changes that time brings me. In my opinion, this is necessary for survival in the classic example of digitization (transformation, optimization of processes, etc.).

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[Blog] Social skills
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Social competence

Social competence is often seen as an important success criterion for professions outside of the technology-oriented world, digitalization. However, if you want to be successful, it is important to deal consciously with it, especially when it comes to transformations or positive changes.

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[Blog] change
Audit

Change II

Change in a pandemic also means keeping track of things and staying calm. When a lot of small things like raindrops patter on decision-makers and soak the time of the day, when external influencing factors determine everyday business life – then an external perspective is helpful.

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[Blog] data processing
Data analysis and reporting

Data processing

With the end of the Privacy Shield (July 2020), corporate data processing is again in the spotlight. All data processing by US corporations that have found entry into their own digital world must be checked for legitimacy.

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[Blog] Payment Systems
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Payment systems

If you want to run an online shop, the right choice of payment system is often important for business success. Content management systems offer integrated and disintegrated options (see Magento / Shopify vs. WooCommerce)

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[Blog] Rethink
Brand (CI)

Rethink

A few weeks ago I completed the UBIT Academy incite “Digitallotse” course together with around 12 colleagues. The reason for this training was and is to strengthen the consulting services of my own company and to research methods and perspectives.

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[ Blog ] platforms
Brand (CI)

Platforms

Everyone seems to agree: platforms determine the future. Platforms such as Amazon, eBay, Alibaba etc. are mentioned in the same breath as places of encounter on the Internet try to map regional diversity.

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[Blog] case study
Conversion-Optimierung

(Case) Study

Case study – systems talk to each other. Digitization is based on this assumption and fact. Now I’ve bought a wonderful picture. Then desperate – Corona had just walked into the country – put a frame in the room. Ordered this online and after the strain I leaned back blissfully

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[Blog] project costs
Conversion-Optimierung

Project costs

If you want to advertise, this is associated with project costs. How these are composed and how many steps are necessary to realize the vision is often unclear. It is all the more important to place your trust in hands who have already made some journeys in the digital world.

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[Blog] change
Audit

Change

Change is always associated with concern about the uncertain future. This also applies to technological changes in a company. It is up to the customer whether this is done with or not in accordance with the corporate strategy.

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[Blog] Payment Methods
Audit

Payment methods

Payment methods are diverse on the Internet. Different manufacturers (Shopify, WooCommerce, Magento) offer their systems with variable plugins. The customer often decides based on the adviser’s recommendation and preselection. The processing within third-party providers (Klarna / instant payment, Wirecard, Paypal) is often a balancing act between customer requirements and provider

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[Blog] Respect
Content-Marketing

Respect

Respect – Why is it important to show current information on your own platform? Why not just run a Google Adwords, Facebook, Instagram or Pinterest campaign? We create credibility through all channels but our heart always remains the website.

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