[Blog] Scheme
Brand (CI)

Scheme

Schema – In marketing and advertising, schema-congruent and incongruent aspects play an essential role. The recognition of a brand depends on it. No fishing for compliments possible.

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[ Blog ] Mission
Digital marketing strategy

Mission

At the beginning there is the mission, the concern and your own claim. But in which network of considerations does this play a role? Does it take a mission to be successful?

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[ Blog ] Newsletter
Digital marketing strategy

Newsletter

Newsletters are of particular importance for companies. They help to support company loyalty and product information at the same time.

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[Blog] Cookie Notice
Digital marketing strategy

Cookie notice

For the website user, a cookie notice means information about the storage of data in the browser or use by third-party providers. The transparent formulation is shown under company-specific data protection conditions.

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[ Blog ] Kiosk
Digital marketing strategy

Kiosk

Kiosk orders of goods (e.g. drinks, food) as you know from McDonalds (since 2015) are technically unproblematic. However, there are different approaches based on the local conditions.

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[ Blog ] Online Shop
Conversion-Optimierung

Online Shop

Providing an online shop for your customers is one of several options for marketing your own products. The .pdf view of selected products (features per category, promotional products, seasonal products) can work in parallel.

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[ Blog ] E-Day
Email Marketing

E-Day

The E-Day is organized annually by the Austrian Chamber of Commerce. The event deals with current topics and contains a wealth of ideas for a wide variety of industries.

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[Blog] Moving the Web
Brand (CI)

Moving within the web

Moving within the Web – What Does Moving On The Web Mean? If you consider the one-off steps in such a process, every move will pay off. Pages that should be strategically polished, faster and more user-friendly require preparation.

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[ Blog ] WordCamp
Digital marketing strategy

WordCamp

WordCamp – The WordCamp Vienna took place from April 7th to 8th on the UNI campus in the Old General Hospital. The number of speakers was plentiful. The mood was shaped by entrepreneurship.

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[Blog] Personalization
Content-Marketing

Personalization

Personalization – When looking at social media from a personalization perspective, there are three main components: text, images, and audiovisual media. These are used contextually in direct or indirect dependency on one another.

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[ Blog ] Facebook
Data analysis and reporting

Facebook

Facebook – What does the change in Facebook strategy mean for your customers? The topicality of the newsfeed is in the hands of the user. As a company, your own fans can intervene. But how many will answer the call?

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[Blog] customer stars
Audit

Customer stars

Customer stars – The world of customer stars is constantly expanding. We seldom see what happens to negative stars. However, different companies and business models allow a multitude of visible voices.

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[ Blog ] Domains
Brand (CI)

Domain

Domain – The right domain is essential. For every user who wants to memorize a company without a bookmark, a connection to the brand (range) must be clearly and easily recognizable. The adequate choice of the name of your own domain depends on a few factors.

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[Blog] Personality of the company
Brand (CI)

Personality of the company

Company personality – The company’s digital personality works through its leadership. The boss thus becomes the North Star for his employees, i.e. gives direction. As such, it offers orientation and advice: What goes hand in hand with our corporate values, where do we have leeway and what concerns our core

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[Blog] project management
Brand (CI)

Project management

Project management – Some time ago I took over the project management for a website relaunch. Only in the course of the familiarization phase did it become clear: in addition to the concept work, the choice of partner (agency, briefing), the server conversion, new connections (customer card, cash register systems),

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[ Blog ] Pixel
Content-Marketing

Pixel (px)

Pixels (px) – Why do pictures get blurred when enlarged? What does the pixel term have to do with it and why is there talk of resolution when it comes to image quality?

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[ Blog ] Hashtag
Digital marketing strategy

#tag

Hashtags (#) allow you to search and find (shared) moments on the platform of your choice. They tell of assignments for selected information (visual, audiovisual, textual). # always tell about you (target group).

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[Blog] Local Beauty
Booking tools

Local beauty

Local beauty – Authentic anticipation shows in credible product presentation. This is embedded in a system of entrepreneurial diligence, characterized by political leeway. Pictures tell stories – from the beginning to the end of the holiday.

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[Blog] networking
Content-Marketing

Networking

Networking – Networking is the same for everyone. Democracy demands something like this, or was it Digital Agenda Europe? In order to achieve this, we can neither treat all users equally nor ignore the fact that data streams have the same effect. But their significance is anchored in geopolitical weighting.

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[Blog] points of view
Brand (CI)

Points of view

Perspectives – Is there a difference between B2B and B2C? Theoretically, the models diverge in their complexity. But how understandable is it for the marketing manager? Does the programmer have another job? Does the designer have to work with other specifics? The message counts.

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[Blog] Channel diversity
Data analysis and reporting

Channel diversity

Channel diversity – “Space, infinite expanses. The year is 2200. These are the adventures of the spaceship Enterprise, which (…) is on its way to explore strange galaxies, new life and new civilizations.” (Raumschiff Enterprise 1972) This is what it feels like in 2017, if one does not differentiate between

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