[Blog] project costs
Conversion-Optimierung

Project costs

If you want to advertise, this is associated with project costs. How these are composed and how many steps are necessary to realize the vision is often unclear. It is all the more important to place your trust in hands who have already made some journeys in the digital world.

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[Blog] change
Audit

Change

Change is always associated with concern about the uncertain future. This also applies to technological changes in a company. It is up to the customer whether this is done with or not in accordance with the corporate strategy.

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[Blog] Payment Methods
Audit

Payment methods

Payment methods are diverse on the Internet. Different manufacturers (Shopify, WooCommerce, Magento) offer their systems with variable plugins. The customer often decides based on the adviser’s recommendation and preselection. The processing within third-party providers (Klarna / instant payment, Wirecard, Paypal) is often a balancing act between customer requirements and provider

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[Blog] Respect
Content-Marketing

Respect

Respect – Why is it important to show current information on your own platform? Why not just run a Google Adwords, Facebook, Instagram or Pinterest campaign? We create credibility through all channels but our heart always remains the website.

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[Blog] Technical
Audit

Technical

Technical – When I discuss technical questions with colleagues from my industries (advertising & market communication, IT services) it feels like a trip. A journey to a destination that is concrete and yet unassailable. Or can you smell, taste and touch a website?

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[Blog] data payment
Digital marketing strategy

Data payment

Data payment – data payment as an anonymous currency on the Internet. Most people read texts on the Internet via posts (Facebook), articles (newspapers / magazines) and receive information (website / products / shop). Most people see images on the Internet through similar and related media channels (Pinterest, Instagram> owned

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[ Blog ] Content Marketing
Content-Marketing

Content Marketing

Content Marketing is a gentle and sustainable form of online sales. Stories are told. Stories that should be remembered, inspire and make you think. The company’s own products are made available to users on their own media and channels.

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[Blog] Location independence
Digital marketing strategy

Location independence

Apparently nowadays I can work “wherever I want” – specifically, that means being independent of location. So as a person in the digital sector, I am particularly affected or at risk. A good internet connection means “life”.

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[ Blog ] Word Camp 2019
Digital marketing strategy

WordCamp Vienna [2019]

The WordCamp Vienna [2019] took place at the end of April in the Old General Hospital. A range of different topics was offered. Main focus for project and content managers, SEO components and a separate “developer” (programmer) day.

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[Blog] The message
Digital marketing strategy

The message

The message – the meaning of the word does count. Because every word has meaning. This meaning is accompanied by a context. This lets classical, rock or pop music play in the background. But are we talking to an old lady or a young woman? A beautiful piano player or

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[Blog] Father, mother, child
Brand (CI)

Father, mother, child

Father, mother, child – target groups are usually difficult to pin down. If you really want to think of a target group, personas help. These support the abstraction process and promote creativity with regard to marketing communication.

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[Blog] content: meaning
Content-Marketing

Meaning: content

Meaning: Content – if you look at content on platforms (newspapers, magazines, information platforms) they all have one thing in common: Each platform follows its own structure. Own textures. This depends on the needs of the target group (who should be reached and addressed), which in turn is in line

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[Blog ] Native Music
Content-Marketing

Native Music

Native Music – Especially after Christmas it is clear. QUIET. No fuss – that’s what it’s about. New Year’s Eve is just around the corner and it’ll be loud again for a moment. If you look at this from a native advertising perspective, it quickly becomes clear that this is

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[Blog] HTML hearts
Conversion-Optimierung

HTML hearts

HTML hearts – If you want to make hearts beat faster at this time of year, HTML offers a few options. Most of the time icons are used, but there is code that represents hearts, just like this: ???? ???? ???? ????

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[Blog] Snowflakes
Conversion-Optimierung

Snowflakes

Snowflakes – The seasons change. This goes hand in hand with the habits of our users. A website in a summer dress loses its appeal at sub-zero temperatures, as does the outdated article in terms of relevance.

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[ Blog ] Content
Conversion-Optimierung

Content

Content – Based on an older appearance, the user can guess that movement has visited the company, but clear communication is recommended. Google has no idea, Google knows.

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[ Blog ] Gutenberg
Shop & E-Commerce

Gutenberg

Gutenberg – There are constant improvements and innovations in web technologies. Gutenberg is an exemplary WordPress product that, together with coders worldwide, is pushing the common WP programming into a real innovation.

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[Blog] Connections
Conversion-Optimierung

Connections

The connection and linking of different providers for domains, email and hosting services can lead to a loss of speed. Running a shop is all the more delicate.

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[Blog] Shop components
Conversion-Optimierung

Shop components

Shop components – a shop works or it doesn’t work. This can be due to different conditions. Whether template (loading speed), content structure or awareness, Google always plays along.

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[Blog] Print and Co
Conversion-Optimierung

Print & Co

Print & Co – The different options of print products is often overwhelming. Newspapers, flyers, business cards, posters, banners, roll-ups, adhesive films, signs, stationery, etc. The effect of print is much more difficult to measure compared to online. Almost comparable to the measurement of brand impact / brand image (native

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