Thoughts on the digital world in blog format (since 2017)
For editorial blog posts, please contact me.
CDA
The Creative Design Academy (CDA) has a lot of potential in its ranks again this year. For me it was a real pleasure to be able to look after the many small and large pieces of content, questions, perspectives and approaches in the context of online marketing (including SEO, SEM,
Story-Telling
Story telling is one of many ways we humans remember something. The art of telling stories is often used quite naturally (“self-evidently” from the perspective of the decision-makers). In practical terms, this means that stories are strongest when they are true. Life has its own dramaturgy and the lessons are
Office
Digibond has an office in Eisenstadt starting 15, 2024: Robert Graf-Platz 1. An industry colleague, Bernhard Rauchbauer, thought of me when the office next to him was looking for a tenant. The office finally offers customer contact with a doorman, meeting rooms and its own mailroom. Apart from the brilliant
Quality pitch
As part of our work for the Burgenland Advertising and Market Communication specialist group, we discussed many avenues this year. The ADEBAR advertising price has been reorganized. The announcement on the way. The International Advertising Association, or IAA for short, is currently focusing on how important a transparent tender with
Write wrote write
Winter is coming to the country. We seem to work longer and harder, the sunlight slipping from our hands. If you want to write good texts, it takes time – and as the saying goes – brains. But often the feeling we have when writing is on a par with
Voices
When you’re constantly on the move and have to deal with a lot of people, this results in very courteous behavior. Sometime. However, what it also opens up is a huge insight into the world of self-expression and the identity of the individual. As marketers, we often have to deal
Artificial intelligence
The subject of AI (artificial intelligence) is apparently on everyone’s lips. As a marketing agency, it is important to Digibond to have its finger on the pulse. The current options in terms of competition and resources for text-based AIs are intriguing. This is how I felt the last time I
search & co.
Terms such as search engine optimization, search engine advertising (advertising), conversions, KPIs (Key Performance Indicators) and much more. dominate our everyday life. Behind these (and others) the commissioning company is given the opportunity — with a system — to have more success with different perspectives, tactics and strategies. What it
Neuromarketing
Neuromarketing helps us to make human behavior more predictable. For example, one has heard of the “eye tracker”. Image acquisition software makes it possible – if the test candidate is presented with a subject – to record where, how often and how long the eyes have stayed at a certain
![[ Blog ] Lesen](https://digibond.at/wp-content/uploads/2022/11/Teaser-Lesen-2022-300x84.jpg)
Reading
I have always loved stories. Any kind of story, told, written, shown. Preview, Now-Time, Review. Recently, George A. Akerlof and Robert J. Shiller, in their book Phishing for Phools: The Economics of Manipulation and Deception, tells me a little about learning from the past. To learn deductions for the reality
Knowledge Transfer
My experience in the field of knowledge transfer began at a technical college. The management had a need, the proposed topic seemed appropriate (relevant and important). It was, but my self-interest in the subject was dwindling. As a challenge I had set myself, I went to work. It was a
![[ Blog ] Relationships](https://digibond.at/wp-content/uploads/2022/09/Digibond_2022_Blog-Beziehungen-300x84.jpg)
Relationships
Relationships are always important to people. Although the impression is often given that these are behind the possibilities of technology, how much of human emotion can be measured and how much of it flows into the decision-making of business processes.
Altered targeting
What does altered targeting mean and why is it so important? Targeting occupies us marketers at the beginning of our career. We work with schemes (e.g. Sinus Mileus, Austria), with personas (short descriptions of a target group person), we project our assumptions into the specifications of Facebook and more expensive media
![[ Blog ] Time out Celts](https://digibond.at/wp-content/uploads/2022/06/Digibond_2022_Blog-Auszeit-Kelten-300x84.jpg)
Time out: Celts
On hot weekends, many are looking for a little digital break with the Celts this weekend. The so-called Celtic village in Schwarzenbach, where archaeological excavations and finds guarantee a tangible experience, is part of the wonders in Schwarzenbach.
![[ Blog ] Media Planning](https://digibond.at/wp-content/uploads/2022/05/Digibond_2022_Blog-Werbeplanung-300x84.jpg)
Media planning
When you work in the advertising industry, you always stumble across the word media planning. But what does media planning really mean? When the customer says please put this online, they usually mean their own platform (website) as well as external platforms such as Facebook, Instagram, Pinterest, etc.
![[ Blog ] Advertising Awards](https://digibond.at/wp-content/uploads/2022/04/Digibond_2022_Blog-Werbepreise-300x84.jpg)
Advertising Awards
Advertising prices are part of the visibility of our advertising industry. Agencies and customers face an (online) jury made up of experts and industry colleagues. Whether the jury is composed of the same federal state or other Austrian federal states depends on the approach of the respective federal state. The
![[ Blog ] Values](https://digibond.at/wp-content/uploads/2022/04/Digibond_2022_Blog-Werte-300x84.jpg)
Values
Values are used by different cultures, people (influencers) and companies. Used to provide guidance, to make a point of view, weighting of one kind or another public. But how do we as individuals, as users, deal with this knowledge? How do we find out about this?
![[ Blog ] Project Processes](https://digibond.at/wp-content/uploads/2022/02/Digibond_2022_Blog-Projektablaeufe-300x84.jpg)
Project Processes
When you start a project together, you often have no idea how much time or work will really go into it: you guess, you know, you see, or overlook (time) – all from experience. The customer is similar – you hope, you believe, you need, or lose (trust) – all
![[Blog] The turn of the year rocks](https://digibond.at/wp-content/uploads/2021/12/Blog-Digibond-Jahreswechsel-rockt-300x84.jpg)
New year rocks
At the beginning of 2021, I was pleased because of the many changes in communication: Less travel times, more efficiency. This has held up more or less all year round, even though the importance of people, the social component in all digital matters, has become even more prominent.
![[ Blog ] Wissensmanagement](https://digibond.at/wp-content/uploads/2021/11/Blog-Digibond-Wissensmanagement-300x84.jpg)
Knowledge management
The view of knowledge management is correspondingly diverse in different company forms. The extent to which knowledge is used by the knowledge culture, system and infrastructure (from the operational, strategic or normative level) is touched on a little. What is important to me is the awareness that knowledge management leads
![[Blog] Empathic communications](https://digibond.at/wp-content/uploads/2021/10/Blog-Digibond-empathische-Kommunikation-300x84.jpg)
Empathic communications
Empathic communication is the unique selling point that others choose for Digibond. A small agency that dances on (too) many Kirtagen and focuses on digital marketing communication, has gained a foothold in the teaching area and still wants to be innovative – thanks for this perspective.