The subject of AI (artificial intelligence) is apparently on everyone’s lips. As a marketing agency, it is important to Digibond to have its finger on the pulse. The current options in terms of competition and resources for text-based AIs are intriguing. This is how I felt the last time I did an online search on …
Terms such as search engine optimization, search engine advertising (advertising), conversions, KPIs (Key Performance Indicators) and much more. dominate our everyday life. Behind these (and others) the commissioning company is given the opportunity — with a system — to have more success with different perspectives, tactics and strategies. What it means to be “successful” is …
Neuromarketing helps us to make human behavior more predictable. For example, one has heard of the “eye tracker”. Image acquisition software makes it possible – if the test candidate is presented with a subject – to record where, how often and how long the eyes have stayed at a certain point. Other tools (e.g. measuring …
![[ Blog ] Lesen](https://i0.wp.com/digibond.at/wp-content/uploads/2022/11/Teaser-Lesen-2022.jpg?fit=1024%2C288&ssl=1)
I have always loved stories. Any kind of story, told, written, shown. Preview, Now-Time, Review. Recently, George A. Akerlof and Robert J. Shiller, in their book Phishing for Phools: The Economics of Manipulation and Deception, tells me a little about learning from the past. To learn deductions for the reality of life from science.
My experience in the field of knowledge transfer began at a technical college. The management had a need, the proposed topic seemed appropriate (relevant and important). It was, but my self-interest in the subject was dwindling. As a challenge I had set myself, I went to work. It was a lecture with correct content on …
![[ Blog ] Relationships](https://i0.wp.com/digibond.at/wp-content/uploads/2022/09/Digibond_2022_Blog-Beziehungen.jpg?fit=1024%2C288&ssl=1)
Relationships are always important to people. Although the impression is often given that these are behind the possibilities of technology, how much of human emotion can be measured and how much of it flows into the decision-making of business processes.
What does altered targeting mean and why is it so important? Targeting occupies us marketers at the beginning of our career. We work with schemes (e.g. Sinus Mileus, Austria), with personas (short descriptions of a target group person), we project our assumptions into the specifications of Facebook and more expensive media planning options.
![[ Blog ] Time out Celts](https://i0.wp.com/digibond.at/wp-content/uploads/2022/06/Digibond_2022_Blog-Auszeit-Kelten.jpg?fit=1024%2C288&ssl=1)
On hot weekends, many are looking for a little digital break with the Celts this weekend. The so-called Celtic village in Schwarzenbach, where archaeological excavations and finds guarantee a tangible experience, is part of the wonders in Schwarzenbach.
![[ Blog ] Media Planning](https://i0.wp.com/digibond.at/wp-content/uploads/2022/05/Digibond_2022_Blog-Werbeplanung.jpg?fit=1024%2C288&ssl=1)
When you work in the advertising industry, you always stumble across the word media planning. But what does media planning really mean? When the customer says please put this online, they usually mean their own platform (website) as well as external platforms such as Facebook, Instagram, Pinterest, etc.
![[ Blog ] Advertising Awards](https://i0.wp.com/digibond.at/wp-content/uploads/2022/04/Digibond_2022_Blog-Werbepreise.jpg?fit=1024%2C288&ssl=1)
Advertising prices are part of the visibility of our advertising industry. Agencies and customers face an (online) jury made up of experts and industry colleagues. Whether the jury is composed of the same federal state or other Austrian federal states depends on the approach of the respective federal state. The winners automatically go to AUSTRIACUS, …
