Iris Gager – Page 8 – ALL { WE CREATE }

Moving within the web

Brand (CI), Digital marketing strategy, Suchmaschinen-Marketing (SEO, SEA) / By Iris Gager

Moving within the Web – What Does Moving On The Web Mean? If you consider the one-off steps in such a process, every move will pay off. Pages that should be strategically polished, faster and more user-friendly require preparation.

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WordCamp

Digital marketing strategy, Workshops / By Iris Gager

WordCamp – The WordCamp Vienna took place from April 7th to 8th on the UNI campus in the Old General Hospital. The number of speakers was plentiful. The mood was shaped by entrepreneurship.

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Personalization

Content-Marketing, Digital marketing strategy, Social media marketing / By Iris Gager

Personalization – When looking at social media from a personalization perspective, there are three main components: text, images, and audiovisual media. These are used contextually in direct or indirect dependency on one another.

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Facebook

Data analysis and reporting, Social media marketing, Suchmaschinen-Marketing (SEO, SEA) / By Iris Gager

Facebook – What does the change in Facebook strategy mean for your customers? The topicality of the newsfeed is in the hands of the user. As a company, your own fans can intervene. But how many will answer the call?

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Customer stars

Audit, Brand (CI), Digital marketing strategy / By Iris Gager

Customer stars – The world of customer stars is constantly expanding. We seldom see what happens to negative stars. However, different companies and business models allow a multitude of visible voices.

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Domain

Brand (CI), strategy, Workshops / By Iris Gager

Domain – The right domain is essential. For every user who wants to memorize a company without a bookmark, a connection to the brand (range) must be clearly and easily recognizable. The adequate choice of the name of your own domain depends on a few factors.

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Personality of the company

Brand (CI), strategy, Workshops / By Iris Gager

Company personality – The company’s digital personality works through its leadership. The boss thus becomes the North Star for his employees, i.e. gives direction. As such, it offers orientation and advice: What goes hand in hand with our corporate values, where do we have leeway and what concerns our core business? A good nose is important.

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Project management

Brand (CI), Digital marketing strategy, Shop & E-Commerce / By Iris Gager

Project management – Some time ago I took over the project management for a website relaunch. Only in the course of the familiarization phase did it become clear: in addition to the concept work, the choice of partner (agency, briefing), the server conversion, new connections (customer card, cash register systems), we needed a short time horizon.

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Pixel (px)

Content-Marketing, Webseite, Workshops / By Iris Gager

Pixels (px) – Why do pictures get blurred when enlarged? What does the pixel term have to do with it and why is there talk of resolution when it comes to image quality?

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#tag

Digital marketing strategy, Social media marketing, Suchmaschinen-Marketing (SEO, SEA) / By Iris Gager

Hashtags (#) allow you to search and find (shared) moments on the platform of your choice. They tell of assignments for selected information (visual, audiovisual, textual). # always tell about you (target group).

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